Why creativity should become one more value of the business culture of any innovative company so that innovative processes are encouraged along all parts of the value chain.
Shell and Pele team up to create first player-powered soccer field in Rio favela: Using kinetic energy to power lights
How big egos destroy creativity
Five Roles to consider for Your Innovation Team
Transit Innovation: San Fransisco's BART cars getting a facelift and being reimagined
5 Steps for Success In Consumer Immersion
Disruption vs. Optimization - Driving Agility With Big Data
Augmented Reality in the NFL: Chris Kluwe explains how its closer than we think
These studies show is that there is more to the rise of Chinese companies than simply an ability to do things on the cheap. They are developing management techniques that help them create things faster.
Seven stages to eco-innovation
Intel Shows Off Jimmy, a Pollution Detecting Robot: Dealing with fears of robots
Can innovation be "managed" without jeopardizing creativity? Kalypso covers some of the most common innovation challenges, their impact on the business, and pragmatic approaches to implementing innovation management processes and tools.
Printing a car?!!?! Using 3D printing to print a car
Careful planning and organisational structure will provide an environment in which the often chaotic business of innovation can flourish, writes Mhairi McEwan.
The changing role of the CTO: It is not unusual for companies nowadays to post technical challenges online and receive bids from other companies to accomplish some of their technological needs, as P&G did with its ‘connect & develop’ strategy. The strategy was not to get rid of P&G’s scientists, but to better leverage them.
Boardroom Metrics' releases a Corporate Innovation Assessment
Driving Fundamental Innovation: The Siemens Mobility IDEA Contest
Innovation managers who adopt a risk-based approach to radical innovation strategies will see its value in the marketplace.
Why your company might fail at crowdsourcing
Friday, September 19, 2014
Jeremy Gutsche is a Canadian innovation expert, author, co-host of Trend Hunter TV and founder of TrendHunter.com. He has asked us to share this very special
secret video message on his behalf, where he talks about his excitement about his Front End of Innovation Toronto Keynote and the Trendhunter Offices Tour, as well as a sweet offer he has for you.
If you'd like to learn how top-tier innovators at Adidas, Nestle, Pepsi, Samsung and Target rely on Trend Hunter's science to find better ideas, faster, here's your chance to connect with him.
Hint: You will receive over $1,000 of free stuff. Go here to check it out!
- Gamification of Trendhunting: Scoring an Amazing Innovation Culture
- Innovation in Canada: Our Visit to the MaRS Discovery District & the Trendhunter.com HQs
- Exploiting Chaos: Free Book on How to Spark Innovation
- Break the Rules to Get Ahead - Jeremy Gutsche Shares His Company Growth Strategy Tips (TrendHunter.com)
- TrendHunter boss bags top innovation awards
Thursday, September 18, 2014
Thank God there is a bottomless pit to mine for answers to Canadian innovation challenges. The proposals so far are as many as there are lobbies and hobbies. And every one of them has merit. But every one of them is doomed.
The focus of well-meant public counsel tends toward specific, actionable, and obvious drivers to solve the problem. The result? There ought to be more public and private investment at every stage; better training and skills; government intervention; coordinated geographic clusters; stronger commercialization; more creativity and risk taking; a focus on entrepeneurs; or a focus on enterprises.
And on and on.
Less considered, probably because they make crystal clear causal arguments cloudy, are the softer facets of the innovation ecosystem. These are one or more steps removed from the direct “this-then-that” connection between action and outcome. Moreover, innovation tends to be diagnosed discretely from other economic and social challenges, such as productivity decay. This is the result of a schooled-in reductionism that segregates systemic problems into constituent parts as if complex problems can always be solved in pieces and work when reassembled. But that’s not how complex systems work.
Setting aside my cynicism about the motives of those voicing positions, each contribution adds valuably to the discussion. But that discussion remains isolated and mired in detail. Consider innovation and productivity as a holistic pair.
Everyone who has sat through an executive discussion of new revenue contrasted with reduced cost knows that the latter goes straight to the bottom line. And yet, productivity is in decline in Canada.
Among the reasons is a “waste not, want not” ethic that would make a Puritan blush. There is also the discount sticker given to Canadian businesses by our chronically weak dollar. Let’s not forget government subsidization/protection. All of this cuffs the market’s invisible hand that might otherwise force competitive price drops, in turn demanding greater productivity—perhaps through innovation?
Weak demand for productivity innovation weakens the drive toward technologies, processes, and business models that address these challenges. Only among a few exceptions, such as mining, are businesses innovating—or investing in innovation—for productivity gain. In other cases, such as oil & gas, their cups have spilleth over so much that being unproductive is inconsequential.
That leaves the glory of consumer-directed innovations. Consumers want cool technological toys that may (the jury is still out) make them more productive. It’s true—or at least it’s said, which is the same thing apparently—that mobile devices make business people more productive. It’s also true that many consumers are also business people. But is WhatsApp or FaceBook or the iPod creating productive commercial capacity? The argument for “yes” is dubious at best.
Consumers reward these innovations though, or the successful ones anyway, explicitly with revenue or use and less explicitly through the idolatry of consumer products and the business people associated with them. Investors reward such innovations with easier and more valuable rounds of financing, and grand payoffs at Initial Public Offering. This, despite many of the longest-lived and profitable technology businesses, such as Microsoft and Oracle and Salesforce and SAP, innovating around commercial/management productivity. But they’re not Facebook or LinkedIn are they?
Defocus consumer innovation!
Blackberry (RIM) lost its edge and lead not primarily because of threats in the consumer space but because it chased that space and forgot that its lead and advantage was due to its impact on industrial productivity. Also consider that while it’s true Henry Ford made the automobile a mass consumption product, his enduring legacy is the conveyor belt: the productivity innovation that allowed for the consumer delight.
So what’s the point?
Simply this: all of those many answers to the innovation problem could be instrumental elements of a successful change to Canada’s innovation trajectory. Maybe… in some combination… or in some sequence…. But merely refocusing toward innovations that genuinely address how to make Canada’s businesses more productive, first at the edges then at the core, would set the stage for solving multiple economic challenges, including productivity and innovation, and fabricating a virtuous cycle updraft to raise all parts of the economy.
Wednesday, September 17, 2014
Photo: Street sign for Abbey Road, in Westminster, London, England. This work was released into the public domain by its author, Liftarn.
Innovation. Paul McCartney. When I saw the article, "Paul McCartney's Innovative Style" by Peter Cook, I knew I had to read it.
Paul McCartney and John Lennon were an innovative song writing team. In this article, Peter analyzes Paul's and John's personalities using the Myers-Briggs Type Indicator®(MBTI®) personality inventory. Using this system, he says Paul would be classified as an adaptor and John an innovator.
As Peter puts it, "Often we need both innovators and adaptors to produce sustainable innovations: The innovators to produce the hard-to-copy ideas and; the adaptors to help bring the ideas into a practical market focus."
This year's Back End of Innovation (BEI) event, Oct. 6-8 in Las Vegas, Nevada is 100% focused on execution.
Don't miss strategic innovation thought leader Nadim Yacteen as he presents "Strategic Intuition: How Innovation Really Happens and What That Means for Digital Innovation." The way most of us believe we generate killer ideas is the opposite of what actually works. Come to this session to find out how to fuel digital innovation by tapping into how innovation really happens.
To learn more and register, visit www.BackEndofInnovation.com
Stay connected with BEI:
- Twitter.com/BEI_Innovation #BEI14
- LinkedIn.com/Back End of Innovation
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.
Tuesday, September 16, 2014
'Generation Y' is a much-researched group that has been called a lot of names -- creative, entitled, digital natives, and disloyal, to name a few. Disloyalty is one trait that is incredibly concerning to brands.
How does a brand seek to speak to a generation that is more hesitant to commit to some of the major pillars of society like a longterm job, marriage and home ownership, let alone a lifelong brand relationship?
Meta-marketing is one way that brands are succeeding in appealing to Gen Y.
The rules for meta-marketing are as follows:
1) Create an Ad About an Ad
Newcastle Brown Ale's "mega huge" Superbowl ad is a great example of this. The brand created a whole campaign about the ads they would have made if they had the budget to spend on the Superbowl and created a highly successful sub-site called IfWeMadeIt.com.
The brand ended up spending less than 1/35th of what its competitors did, but really won the Superbowl by driving over 1 billion views to their site.
The CEO of Dollar Shave Club isn't ashamed to talk about poop and make fun of his executive duties (no pun intended) in his latest video.
Their first video for razor subscriptions got over 16 million views, going viral and exploding their client base from 1,000 members to tens of thousands of orders during the first week of their video's launch.
3) Be Authentic
With ad agencies like DDB Tribal creating apps to help consumers spot "BS" in advertising, the flowery advertising of the past isn't going to cut it in the modern age.
With the purchasing power of Millennials not yet at its peak, brands are clamouring to find way to find a brand voice that speaks to their consumer and creates a cultural connection.
|Ad BS Bingo App|
To check out more on marketing to Millennials and to see how we're helping hundreds of other brands find better ideas, faster, check out Trend Reports.
About the Author
Shelby Walsh is the President and Head of Research at Trend Hunter.
Saturday, September 13, 2014
Innovation is Harder Than It Looks: "Innovation fails you if you think you can just hire someone with digital in their job title"
How Starbucks Keeps Innovating - Now the challenge for Starbucks is to keep innovating as a dominant player in the industry. via Bloomberg
The human resources department may not be the first department in a health system that comes to mind in the transition to value-based care, but it is increasingly being seen as a source for potential innovation via Healthcare Finance News.
The world holds far more opportunity for everyone with women fully vested in science, technology, and innovation; that success is not a zero sum game via HuffPo
Crowdfunding Sites, 3 trends to Watch: The Future of how people donate their money to entreprenuers
Braden Kelley on how extracting accurate customer insights for the present is difficult enough. Doing it for the future present is even harder.
Football and Finance: 7 Lessons Fantasy Football Can Teach Investors
Innovation at Facebook... Did they just copy Snapchat?
Workplace Innovation: Tips to running a smooth business via Huffington Post
Controlling The Flow of Social Media: Keeping the waves from tipping your ship
Using Distractions to Manufacture Creativity: Catching Your Attention in the Right Context
3Doodler Allows More Creative 3D Printing: "3Doodler looks something like a hot glue gun mixed with a novelty color-changing pen"
Why the "i" is not used in the new Apple Watch: Why you won't be wearing an "iWatch"
Competition is for Losers: Analyzing Google's Monopoly on the search market
- The secrets of 3Doodler, the 3D printing mavericks who raised $2.3 million on Kickstarter
- Switzerland Telecom Provider "SwissCom" Launches Crowdfunding Platform
- 'Monopolies Are Great Companies. Super Competitive Ones Are Not,' Says PayPal Co-Founder Peter Thiel
- Dunkin' Donuts Is Adding Almond Milk To Its Menu, And America's Going Nuts
- Twitter's Apparently Thinking About Group Chat
Thursday, September 11, 2014
- Introducing the Foresight & Trends Digital Package - Access to Videos, Presentations and More (nextbigdesignblog.iirusa.com)
- Uncover Latent Trends: Foresight & Trends Brochure Just Released (nextbigdesignblog.iirusa.com)
- Inside FUSE: Design and Brand Strategy Are Inextricably Linked (nextbigdesignblog.iirusa.com)
- Your Guide to 2014 Trends, Research & Consumer Insights Events (myshopper360.com)
- 10 Ways to be More Creative (thenextbigdesign.com)
- The Impact of Geography on Shopper Insights (myshopper360.com)
Wednesday, September 10, 2014