Opening Talk by Julie Anixter, Executive Director of AIGA
Back End of Innovation Conference
Julie Anixter began the conference with a slide on the innovation journey. The first step on the journey is Ignored—and goes all the way to Continuous (Here are the stages: ignored, initiated, systematized, embedded, continuous).
The questions set forth are where are you? Why did you come to BEI?
Some crowd answers: learning, networking, tips and tricks, success stories, transitions into digital, because this is the hard part (the back end of innovation), because I volunteered.
Anixter encouraged the community to get to know one another and benefit from exchanging experiences: “You have entered into a tribe of very serious people and you can really benefit by getting to know each other.”
Michael Graber is the managing partner of the Southern Growth Studio, an innovation and strategic growth firm based in Memphis, TN, VP Innovation at Hunter Fans, and the author of Going Electric. Visit www.southerngrowthstudio.com to learn more.