In this week’s Innovation Needs Execution podcast in our ongoing series, we sat down with Gary Shapiro, President and CEO of Consumer Technology Association, the U.S. trade association that represents more than 2,200 consumer technology companies. CTA owns and produces CES – The Global Stage for Innovation. Listen to the podcast here.
Gary directs a staff of 150 employees and thousands of industry volunteers, leading his organization’s promotion of innovation as a national policy to spur the economy, create jobs and cut the deficit. CTA advocates for a lower deficit, skilled immigration, free trade and policies that support innovative new business models. Gary is also author of the New York Times best-selling books, Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses and The Comeback: How Innovation Will Restore the American Dream.
“We are in the middle of major change in our world,” Shapiro said. “And the technology innovation changes we are seeing are going to fundamentally change how we solve the biggest problems in the world.”
Whether it’s our health, safety, education, entertainment, or food, there are going to be problems solved in the near future by innovation. For example, according to Shapiro, self-driving cars will be here in the next five to 15 years. In the U.S. alone, some 30,000 people die and many more are hurt by car accidents. If we could eliminate 90 percent of those, that is going to fundamentally change the jobs that are out there, the population, and people’s health.
In addition, virtual reality is off the charts, Shapiro said. “It’s one of our leaders in growth this year. We will hit 800,000 units in 2016 alone - that’s almost a 300 percent increase. Our revenues are growing rapidly.”
“Pokémon is more than a phenomenon, it’s an indicator of where we are going in the future, where you actually have some reality and put some things over it,” he explained, touching on the trend of Augmented Reality.
These aren’t only for entertainment purposes, according to Shapiro, these are for training, education, testing, and for doing things that otherwise would be extraordinarily expensive.
Listen to the full interview with Gary Shapiro below:
If you want to hear more from Gary, don’t miss his keynote session “Disruptive Innovation Tech Trends for the Future” at the upcoming Foresight & Trends conference on Wednesday, September 28th at 4:30 pm EST in Miami, FL. To learn more about the conference or to register, click here: http://bit.ly/2c4xqII