Highlights from the Backstories Workshop at BEI: Back End of Innovation 2015
People want something new, something innovative. It’s not just about informing. You have got to inspire. You have to make them believe.
Hi them not just in the head, but hit them in the gut and in the heart, so that you deliver not just understanding – but you unleash their passion, and you instill confidence in your ideas.
Watch the video below to find out how: