How and why innovation teams get stuck and proven ways to break them free.
Maddock Douglas wants to help. We are honored to announce our sponsorship and presence at the 14th Annual Front End of Innovation (FEI) conference.
At MaddockDouglas, we question how a sophisticated organization can be so committed to a life-or-death mission—innovation—but still not achieve it. This was the innovation paradox we wrote about in our book “Brand New.”
Sadly, years later, research shows that the paradox is more pronounced today than ever. Companies are still getting stuck despite 84 percent of CEOs saying innovation is critical to their strategy (a 20 percent jump since we wrote the book). The good news is that the pattern of where and how innovation teams get stuck is predictable. Better yet, there are proven and reliable ways to get your team unstuck, accelerating innovation success in your company.
Maddock Douglas is an innovation consultancy with 25 years of experience taking ideas from mind to market. Over that time, we have seen the innovation practice change and mature, and we have evolved with it. We have identified four key factors that currently hamper innovation efforts.
1. The ability to better justify the investment in innovation
2. The ability to innovate faster
3. The ability to effectively prioritize innovation efforts
4. The ability to get the ideas from mind to market
Mike Maddock will be speaking on these topics and more. You will also have the opportunity to swing by our booth to chat with our innovation consultants, receive personally signed copies of our books and have some fun.
Mike Maddock is an entrepreneur, inventor, writer and keynote speaker. He is the founding partner and CEO of Maddock Douglas, the internationally recognized innovation consulting firm that has helped more than 25 percent of the Fortune 100 design, brand and launch new products, services, experiences and business models while also empowering an agile culture that can continually innovate. A serial entrepreneur, Maddock has launched six successful businesses and co-chairs the Gathering of Titans Entrepreneurial Conclave at MIT. Maddock is a Forbes contributor and co-author of three books about innovation: “Free the Idea Monkey...to focus on what matters most!,” “Brand New: Solving the Innovation Paradox” and “Flirting With the Uninterested — Innovating in a ‘Sold, Not Bought’ Category.”
Find out more about Maddock Douglas at FEI here: http://bit.ly/1Y5iaNa
Hope to see you in Boston!