The afternoon part of the Corporate Intrapreneur Summit (organized by the Institute for International Research and Culturevateis taking place at the Digital Sandbox in Lower Manhattan in NYC started with the topic that could be called “an elephant in the room”: culture. A panel of four human capital experts discussed the role of the corporate culture plays in instilling and preserving the spirit of entrepreneurship in large organizations.
Everyone on the panel and in the audience has agreed that the cultural aspect of intrapreneurship must be tackled very early in the intrapreneurship program development. The emphasis was made on the fact that despite some obvious similarities between large corporations, they are all different, and these differences must be considered.
Special attention was given to the role played by HR. It was acknowledged that over the years, HR has created kind of negative reputation that makes its involvement in innovation activities more challenging. Time and effort are needed to overcome this obstacle.
There was another nice interactive session run by Innovation Loft. A few groups of attendees were brought together to “create” an intrapreneurship program for a fictitious company. As a member of one of these groups, I can attest that it was extremely productive and a lot of fun too.
About the Author: Eugene Ivanov is helping organizations of different sizes design and implement internal and external innovation programs. He’s an expert in selecting and defining R&D problems that can be successfully solved by crowdsourcing. He writes blog Innovation Observer and tweets @eugeneivanov101.