Tuesday, May 5, 2015

Top 3 Reasons to Attend Front End of Innovation

The 2015 Front End of Innovation Conference is set to be the most bold and ambitious experience to date in the leading innovation conference’s 13-year history. With a new face—and pace—to innovation, this year’s experience, held at the Boston World Trade Center & Seaport on May 18-20, 2015, is completely reimagined, featuring action-packed adventure learning sessions and interactive studio sessions. Not to be overlooked is the optimal mix of inspiration, instigation, and application coming from this year’s speakers and panelists.


Here are the top 3 reasons you don’t want to miss FEI15.

1.     Tap into Steve Blank’s wisdom.

The creator of the Customer Development Methodology and the Father of the Lean Startup Movement, serial entrepreneur Steve Blank recognizes that for many global companies, it feels like innovation can only happen by exception or by heroic efforts.

But this is not true. Blank, who is well known for openly sharing war stories from his eight startups, will answer why this isn’t the case, explaining actionable ways in which lean startup methods can be adopted successfully by large corporations.

Blank is author of The Four Steps to the Epiphany, Not All Those Who Wander Are Lost, and the Startup Owner’s Manual. Blank is also a professor at Stanford, Berkeley and Columbia and he’s led several talks on the secret history of Silicon Valley.

His keynote, “Dealing with Disruptive Innovation,” will go beyond the buzzwords, helping leaders at large companies overcome barriers as we create new structures and skills aimed at agility and innovation. Perfectly suited for this year’s broader theme of “Mobilize Innovation,” you won’t want to miss learning Blank’s must-know tools and processes corporations can use to immediately drive and impact innovation.

2.     Hear from innovation leaders at companies tagged as the most innovative in the world, including Coca-Cola, P&G, and Pfizer.

Batterii will host a panel discussion featuring Anthony Lambrou, Director, Worldwide Innovation, Pfizer, Inc.; Libby Wright, Portfolio Innovation Lead, The Coca-Cola Company; and Daniel J. Sims, Principle Designer, Procter & Gamble. The panel will answer questions on how companies can build a culture of innovation at scale using design thinking processes and how to use the right tools to inspire change agents.

Lambrou, Wright, and Sims will share exclusive stories from their innovation playbook, including how they are taking innovation from small, liberated teams and scaling it across the enterprise, the role of culture, and what success and “failure” look like. Come away from the panel discussion with new knowledge on how all three companies have found distinct paths to create sustainable, growth-oriented, innovative organizations.

3.     Be inspired by Seth Godin to think—and do—great things.

Seth Godin, the entrepreneur, marketer, and public speaker, will share insights at the intersection of innovation, marketing, and what’s next. If anyone can tell a group of change-makers and innovators what’s next, it’s Godin.

After all, the best-selling author (17 times over) with books including Linchpin, Tribes, Purple Cow, and All Marketers Are Liars, is the ultimate champion of the remarkable idea. Recognizing that as organizations and individuals succeed, it gets more difficult to innovate, Godin’s thought-provoking speech will leave you energized and ready to fulfill your creative potential.

The blogger who once wrote, “Ideas in secret die. They need light and air or they starve to death,” will not disappoint in his keynote speech about avoiding the resistance, appropriately titled, “A Disruptive Take on the World.”

Interested in learning more? Visit the FEI website here: http://bit.ly/1K9PJ9x

About Batterii: Batterii provides enterprise software designed to help companies scale innovation. Global 2000 companies rely on Batterii to support the innovation process from research through product validation. Accessible at any time via desktop or mobile app, colleagues across departments, divisions, cities or countries can utilize the platform for research, insights, synthesis, and prototyping enabling a sustainable pipeline of breakthrough ideas. Read more about how Batterii can be tailored to your innovation process at batterii.com or contact Shaun Chokreff at schiokreff@batterii.com or (614) 668-7901.


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