Design has the ability to adopt to complex environments and to create
new innovation processes at many levels. From product to environment,
from B2C to B2B, from creating new business and customer relationships
that drive win-win situations for companies and consumers- designers
are solution providers, and not just product makers.
Designers are Agents of Change by nature.
As innovators, we need to collectively embrace the new challenges. This is not a flash in the pan. It is a permanent change that will drive the world to the next level. It should be seen as a prime opportunity to do things a better way.
In this just released video interview below, Monica Dalla Riva, European Design Lab Manager, C&OB, 3M, shares more on how Design IS Innovation: The Designer as Change Agent.
To learn more about what happens When an Inspired Idea Meets and Inspired Culture and how to master Rethinking Business as Usual: The Art of Thinking Differently, we invite you to join us this year in Vienna, Austria for FEI EMEA 2015.