There are a lot of new business ideas and ventures out there to invest in. But how do
best ones? At the 8th Annual Front End of Innovation EMEA, in Munich, Germany, Dr. Joost
Waeterloos, EU Technology Scouting Leader at Dow Chemical,
told the audience about how they handle
for innovative ventures.
|Finding the needle in the haystack|
How Dow Chemical ScoutsHe was straightforward about their approach of cancelling ideas and sorting ventures very fast in the process to save money. In any given month , they look at about 40 ideas from which only 4-5 come through. To a great part he uses his gut feeling to identify good ideas, but the key and tricky part is to funnel the ideas that work and will create value.
Getting ideas in to the funnel is not difficult, but proving them financially and crossing them into the business is the tricky part. As the cultural aspect is important in corporate scouting it is always done by natives. They look in universities, labs, start-ups and research institutes and then analyze all the surrounding factors.
How 3M ScoutsThomas Andrae, Director at 3M New Ventures, EMEA, stresses the importance of connecting with the best, right thinking people, too. He gives as examples of his network MIT, ETH Zurich, but also the Monocle and Alpine Review. When it comes to identifying trends, he recommends being in the right places as Berlin, Palo Alto and Tel Aviv.
|How to scout for innovative ventures? Go to the hot spots. Analyze all of the surrounding context and connect with the best, right-thinking people.|
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This was excerpted from the FEI EMEA 2014 Executive Summary, which is currently available on the Front End of Innovation website, just sign up to download. We encourage you to find value in these compilations, these action points will continue to provide value, drive innovation and create real life business impact on both you and your leaderships’ health and future success