Wednesday, September 3, 2014

Creating an Environment Where Innovation Thrives

Photo: "Beautiful Appearance“ at Luminale 2012 in Frankfurt, Germany by Thomas Wolf

"To be successful we must live from our imaginations, not from our memories." - Steven Covey

What company do you believe lives from their imagination? When I read this quote, I immediately thought of Oakley and their Disruptive By Design manifesto.

In Wallpaper* Magazine's "Field of Vision" article, Oakley CEO Colin Baden states, "An Oakley product must solve a problem and improve people's lives." I've been a loyal Oakley customer for over 25 years. Oakley sunglasses help protect my light-sensitive eyes and are a stylish, high-quality product. Here I am wearing my Oakley sunglasses in Miami!

Looking for a resource to help create an environment of innovation for your organization? Immerse yourself in innovation at this year's Back End of Innovation (BEI) event in Las Vegas, Oct. 6-8.

At BEI, Aaron Proietti, Chief Innovation Officer and SVP of Insights & Innovation for Transamerica, will share critical components to building a culture of innovation, including:
- Demystifying innovation
- Harnessing collective intelligence of the system
- Inviting and enlisting employees in the change program
- Inspiring leaders to act differently

To learn more and register, visit 

Stay connected with BEI:
- #BEI14
- End of Innovation

Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on
LinkedIn, Twitter, Google+, and on her website at

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