Monday, August 18, 2014

What Determines the Success or Failure of an Idea?



Photo: Energy arc, central electrode of a plasma lamp by Blaise Frazier aka PiccoloNamek

It starts with the process and metrics, moves to the culture and structure of your organization and finally ends with the commercialization and product/service launch and integration, according to Back End of Innovation (BEI) Conference Producer Romina Kunstadter.

At BEI, Oct. 6-8 in Las Vegas, Nevada, you’ll hear from industry experts as they share their stories of success and struggle. In the meantime, read on as Romina explains how BEI can help your organization transform its innovation mindset and drive profitable growth.

Peggy Bieniek, ABC: What would you say makes this event unique?
Romina Kunstadter: BEI is solely focused on the execution of innovation. It goes beyond the ideation and shows you how to profit from innovation.


PB: Who should attend BEI?
RK: The event is for anyone charged with executing innovation, whether in terms of process, culture or the commercialization of a new idea/service/product. It’s for people in Innovation, Strategy, Business Development, R&D and Marketing.


PB: What is the purpose of BEI?
RK: BEI illustrates how companies are successfully executing innovation, but it also provides insight into the challenges faced along the way. You'll get an inside look at the tools and processes used by other companies that have led to innovation success. BEI also takes you outside of the conference walls to explore companies like Zappos & SuperNap that are changing the way business is done.


PB: What inspired BEI to be created?
RK: The identification of a problem. There are a multitude of great ideas, but an idea without profit is just an idea. The challenge isn’t coming up with a new idea, but actually bringing it to life.


PB: How did you come up with the event name?
RK:
The execution is truly on the back end – it’s what happens behind the curtain that defines the success or failure of a project
.

PB: What is most important for people to know about BEI?
RK: The three-day BEI experience will provide you with a new set of process, tools, skills and connections to help you drive your organization’s bottom line.


PB: How can BEI help organizations to innovate?
RK: BEI will help you ensure that your innovations are carried through to their final stage. It will show you how to mitigate risk and push your ideas through the pipeline.


PB: What are the main concepts you want attendees to take away from BEI?
RK: Everyone is struggling with the commercialization of innovation – to push new ideas through the pipeline and ensure they get to market. At BEI you’ll hear from people who are experiencing challenges similar to yours. BEI will give you a new perspective on how to avoid certain pitfalls and to make sure your new innovation has all the right processes in place for a successful launch.


Immerse yourself in innovation at BEI! To learn more and register, visit www.BackEndofInnovation.com

Stay connected with BEI:
- Twitter.com/BEI_Innovation #BEI14
- LinkedIn.com/Back End of Innovation
- Facebook.com/BackEndofInnovation

This article was originally featured on Starry Blue Brilliance.













Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices. Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.

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