Thursday, August 21, 2014

Innovation Execution Best Practices Revealed by Mattel, Chobani, Campbell Soup, VF Corp & More

If you've heard it once, you've heard it 100 times before - successful innovation is all about the execution and taking your ideas through to market. That's where the challenge lies, where the obstacles need to be overcome. How are you addressing these challenges?

Join us at BEI: Back End of Innovation this October for a program 100% Focused on Execution. BEI covers the entire innovation process - process & design, culture & structure, through to commercialization, paying close attention to the impact on execution.

Download our new, updated conference agenda for full program details here:  http://bit.ly/1pIqd3P

Back End of Innovation
October 6-8, 2014
The Cosmopolitan
Las Vegas, NV

At BEI, you'll hear how some of the most respected companies in the industry have successfully made innovation happen:

Process & Design from Mattel
Martin Elliott, Senior Director, New Business Ventures will share how innovation leaders at Mattel secure funding to commercialize ideas. Mattel's funding plan has been inspired by funding models of start-up and venture companies, replacing traditional budget requests and capital allocation processes with VC-style pitches. 

Organizational Culture & Structure from VF Corporation
Soon Yu, Global VP of Innovation knows that successful innovation starts and ends with people. Find out how VF Corporation has developed a program to direct the analytical side and motivate the emotional side to win with innovation.

Commercialization from Campbell Soup & Chobani
Michael Goodman, Director Innovation Commercialization at Campbell Soup will share Campbell's new approach to bringing breakthrough innovation to market - an approach that's helped them develop and commercialize products faster than ever before. Plus, you'll hear from Chobani's VP Global R&D, Kai Sacher, as he reveals how Chobani found the right focus, grew the brand and how they kept the understanding that "how" something is produced matters.

And that's just the beginning. BEI 2014 features 35+ inspirational case studies arming you with the insight, processes and tools you need to successfully executive innovation. Plus, you'll be joining over 250 innovation professionals from Insurance, Financial Services, Pharmaceutical & Healthcare, Packaged Goods, Telecommunications, Chemicals, Automotive & Transport, Manufacturing, Education and more. Download the updated agenda:  http://bit.ly/1pIqd3P

PLUS! Be sure to secure your spot in our limited availability offsite learning sessions - you'll have the opportunity to visit a few of the most innovative companies in Las Vegas and see how they make innovation happen. Click here for more information:  http://bit.ly/1sSuN28
Mention code BEI14BL and save 15% off the standard rate. Register today: http://bit.ly/VDXktU

We hope to see you in Las Vegas in October!

Cheers,
The BEI Team
@BEI_Innovation
#BEI14
Frontendofinnovationblog.iirusa.com


P.S. We're excited to share new content with our BEI subscribers. Check out Strategy&'s article on Warfare, Software & Industrial Design: http://bit.ly/1rTKW33 and SmartOrg's study on Innovation Portfolio Management:  http://bit.ly/1n6wOAp

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