Tuesday, May 13, 2014

The Neuropsychology of Creativity and Design Thinking, Part 2

Fresh from the break, now we're getting into some "brain goodies!" If you missed Part 1 of the blog, you can read it here.

The big question is, "Who do you need to become to achieve the "creative" results you want?"

Here's some food for thought when it comes to Neuroscience:

  • Social rejection is as bad as physical rejection - When you're feeling socially rejected (like when someone puts down your idea in a meeting), it feels like sitting in that meeting with a broken leg without medication.  
  •  73% of criminal convictions are based on memory - but with memory, we tend to fill in the gaps. Because of this, the future of law may be different years from now.
  • The Executive Center of your brain makes decisions, but the information it gets is weeded out by the other parts of your brain. You can change what you know by bringing in more information through Google, or otherwise.
  • You can suppress a bad habit by putting in a new habit (i.e. rather than drinking, go for a run). However, stress tends to bring back the bad habits. 
To wrap up this conversation about the centers of the brain and their functions, a question came up about highly creative people and brain dysfunction. In corporate environments, we may be losing highly creative people because they cannot conform. According to Bill, this is a struggle. Companies are looking for ways to keep highly people "in a corner" so they can create while being away from co-workers, yet HR is looking to minimize risk (by moving them out of the organization). This is a dilemma that hasn't been solved. It may take HR and Legal getting more creative.



Alicia Arnold holds a Master of Science in Creativity, Innovation and Change Leadership from the International Center for Studies in Creativity at Buffalo State College and an M.B.A in Marketing from Bentley University. She enjoys writing about creativity and innovation and is published with Bloomberg Businessweek, the Huffington Post, The National Association of Gifted Children, and iMedia Connection. In her role as an award winning, digital marketer, she uses her passion for creativity and innovation to develop breakthrough digital and social experiences. You can connect with Alicia on Twitter @alicarnold.


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