Wednesday, May 14, 2014

Idea Diversity

In this conversation with Booz Allen Hamilton, Kurt Scherer talked about innovation, or in his words, "change with impact."

When it comes to increasing idea diversity, it's about 1) sources of new ideas 2) avenues to evolve great ideas and the 3) competencies and maturity to measure that you're doing the best you can with innovation.

Sources: what makes ideas for each of these groups different?

  • Corporations
  • Entrepreneurs
  • Crowd
Coming up with diverse ideas means looking at the situation from different lenses. For example, Booz Allen Hamilton partners with Microsoft, entrepreneurs, and taps into the wisdom of the crowd to bring forward new ideas.

Avenues: what tools can help you network, share, and collaborate?
  • In-person tools: Ideas Festival, Combustion Chamber, Pitch Jam
  • Virtual Tools:  Social Media, Idea Exchange
Competencies: understanding what to focus on with innovation
  • Doing work is different than making progress. The areas of competency (from the company's perspective) includes: Individuals, Teams, Environment, Resource Allocations, Networks and Sharing, Enterprise
Using the above framework for competency as a filter, it becomes easier to see where your innovation could come off the rails.

Alicia Arnold holds a Master of Science in Creativity, Innovation and Change Leadership from the International Center for Studies in Creativity at Buffalo State College and an M.B.A in Marketing from Bentley University. She enjoys writing about creativity and innovation and is published with Bloomberg Businessweek, the Huffington Post, The National Association of Gifted Children, and iMedia Connection. In her role as an award winning, digital marketer, she uses her passion for creativity and innovation to develop breakthrough digital and social experiences. You can connect with Alicia on Twitter @alicarnold.

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