Friday, January 24, 2014

Let the Data Speak to You – Uncover Future Opportunities at The Future of Consumer Intelligence 2014

Let the Data Speak to You – Uncover Future Opportunities at The Future of Consumer Intelligence 2014

We are on the cusp of the second wave of the big data revolution." 2013 was about understanding big data, from collection to analysis - 2014 is about translating big data into new opportunities. It's about taking action on the insights to drive business decisions. 

The Future of Consumer Intelligence will help you discover how data is transforming the consumers wellbeing, experience and impacting the productivity of an organization. You'll understand the processes and tools being used to aggregate disparate strands of data so you can create a richer experience that drives loyalty and growth. Download the conference brochure here:

The Future of Consumer Intelligence 2014
May 19-21, 2014 // Sheraton Universal // Universal City, CA

Keynote Spotlight:

Making Data More Human
Jer Thorp, Former Data Artist, The New York Times, Co-Founder, The Office for Creative Research

How can understanding the human side of data lead to innovation and effective change? What value is there in the novel and interactive approaches to data visualization? And, what are the business applications of creative data-focused research? Thorp teaches audiences how adding meaning and narrative to huge amounts of data can help people take control of the information that surrounds them, and revolutionize the way we utilize data.

Plus, don't miss our entire track focused on Big Data & Analytics: Connecting the Dots for a Holistic View, featuring:

  • AIRNB: Beyond Data Driven
  • Coca-Cola : Two Ears, One Mouth: How Coca-Cola is Evolving Social Listening for Deep Analytics and Rapid Response Marketing
  • Heineken USA: Unlocking the Marketing Mix and Consumer Brand Relationships for Sales Impact
  • Intel Corporation: Incorporating Big Data/Analytics into a Traditional Market Research Team
  • Kimberly Clark: Using Consumer Insights/Data to Create A New Consumer Category through D2C
  • Lowe's: Data Philantropy: Unlocking The Power of Adjacency Across Sectors
  • Research Now: Holiday Shopping with All Screens 24/7

And more to be announced! Download the conference brochure for more details:

Mention code FOCI14LINK & Save 15% off the standard rate. Register today:

Check out our entire event portfolio:

The FOCI Team

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