Tuesday, April 30, 2013

Boston Strong: At the Front End of Innovation & FEI Wellness Next Week

There is still time to join us next week at the 11th Annual Front End of Innovation and FEI Wellness, taking place May 6-8, 2013, in Boston, Massachusetts, (walk-ins are welcome) but if you can't join us, we will be covering the event live here and via Twitter.

 Sunday Tweet-UP Invite:

 Live coverage begins Monday, May 6th

Follow the official hashtag #FEI13 and #FEIWell for live on-site blogging and tweeting to catch anything you might have missed! Also follow us on Twitter: @FEI_Innovation. You also might want to check in on Foursquare and see who's arrived.

You can also visit us here at FrontEndofInnovationBlog.com daily for brief recaps and takeaways from some of our sessions. Photos will be posted every day to Facebook, Flickr and video footage will be available later on YouTube.

Before you get there, download the FEI Connect app to make the most of your time at the next week. Registered attendees can view who will be in attendance, request meetings with other members, create a personal event schedule, and manage the entire network directly from your web-enabled device or smartphone.

Tips to keep in mind

We would like to create an informal atmosphere at the conference conducive to learning and networking- business casual dress is welcome. The main guideline is for you to wear what you feel most comfortable in. You can check the weather forecast for Boston here.

Top 5 Reasons Not to Miss FEI Wellness Next Month


FEI: Front End of Innovation Wellness is less than 2 weeks away - FEI Wellness was created specifically for YOUR industry's specific challenges.

Here are the Top 5 Reasons You NEED to Experience

FEI Wellness:

1. What if Everything Your Thought About Health Was Wrong? Dr. David B. Agus, Professor, MD and best-selling author of The End of Illness offers insight to powerful new technologies that promise to transform medicine in our generation.

2. Cross-Industry Keynotes Expand Your Strategic Mindset. Broaden your innovation mindset by borrowing lessons learned and business models from leaders in their fields across other industries.

3. Access to Attendees & Speakers Before, During and After the Event. All participants are given to FEI Connect - an exclusive networking site where you can see who else is attending and set up meetings, customize your agenda, and make recommendations to speakers on what you'd like them to cover in their sessions.

4. Event Executive Summary. FEI Wellness is the only collaborative event that offers an event debrief with real-time practical insights for you to take back to your company and share.

5. Networking time with the top medical device, insurance, healthcare, CPG, technology, pharma and wellness companies, including:
3M Company
Abbott Laboratories de Brasil
Aetna
Allergan Medical
AMIA
Aveda
BD Medical
Beacon Health System
Cambridge Consultants
Center for Connected Health
Children's Hospital Boston
Children's Miracle Network Hospitals
Clorox
Comercial Belloso CA
Continua Health Alliance
Covidien Surgical Devices
Dakota Medical Foundation
Eastern Maine Medical Center
Eli Lilly
Florida Hospital
GE Healthcare
GlaxoSmithKline
GOJO Industries
Healthrageous Highmark
Holy Family Memorial
Humana
Inovo Group
Johnson & Johnson
Kaz USA
Kimberly-Clark
Lonza Bioscience
Merck
MIT NEWDIGS
Otsuka Pharmaceuticals
PepsiCo
Pfizer
Philips Healthcare
Philips Respironics
Procter & Gamble
Reckitt Benckiser
Siemens Healthcare
Shire
Stryker Medical
UnitedHealthGroup
University of Southern California
Valent BioSciences Corporation
Xerox
 
Download the FEI Wellness brochure for more details.

We hope to see you in Boston in two weeks.

Monday, April 29, 2013

The greatest opportunity to innovation in the healthcare industry?

Luis Lasalvia, MD, Global Dir., Strategy & Innovation, Siemens Healthcare Diagnostics, is presenting "Medical Device Perspective: Get Ready for Unwrapping your Partnering Potential" at FEI Wellness next month. We recently caught up with him and asked him a few questions, which we are sharing below:

Luis Lasalvia, MD, Global Dir.,
Strategy & Innovation,
Siemens Healthcare Diagnostics

What have you seen as the biggest barrier to innovation in the healthcare industry?

I would distinguish the focus on improving patient outcomes as an appropriate frame for innovation in healthcare, since this helps highlight the actual impact of innovation in the experience of the final user: the patient. 

The previous traditional focus on innovative technological improvements is now just a subcomponent of evaluating whether and where these improvements create value and positively impact the quality and cost of healthcare delivery to the patient. 

Granted, this new approach can also impose bigger challenges and might require extended and expensive programs to demonstrate final results, with many of these results taking years to be realized, particularly in fields like prevention.

Through this, I see a transition to a new balance on cost versus rewards for the healthcare industry, with a major emphasis on identifying and pursuing initiatives with the highest chances of success in an area of unmeet medical need. In the end, each pursuit needs to improve patient care excellence in the context of the actual quality and costs experience.

I regard this as an opportunity for the healthcare industry to adapt to this new framework. It can be achieved on one hand by innovating toward greater efficiency gains and on the other by providing new value for efficacy improvements. Heavy adoption of this approach would likely result in a rewards-based healthcare environment, with rewards closely aligned to innovations’ overall impact on the healthcare system. 

To help overcome the challenges associated with this, I anticipate new models for approaching innovation to begin appearing. Examples include implementing faster ways to identify innovation failures and better utilization of collective brainpower, such as an increase in collaboration among various healthcare industry entities (e.g. manufacturers, providers, organizations, etc.).

What have you seen as the greatest opportunity to innovation in the healthcare industry?

For the healthcare industry, I see two goals with the greatest potential benefit from innovation: personalizing solutions to the patient and shifting care forward in the care continuum, into the realm of prevention and wellness. These also happen to be the focus of FEI Wellness 2013 event.

The specific playing fields where innovation engages in a key role include: personalized medicine, integrated healthcare delivery, patient-centered delivery (better transparency to patients related to costs and quality), chronic disease management where high morbidity is typical, and knowledge management assisted by IT.

I perceive the greatest opportunity to effectively innovate toward these goals stems from our willingness to clearly architect a best-practice healthcare environment, where costs are holistically managed within the healthcare system and patients are receiving the fastest, most effective care possible so they can to live longer AND with better quality of life. 

For our part toward this mission, Siemens Healthcare invests approximately 9% of global revenue in R&D, producing an average of five patents a day.

In my role, I’m leading company efforts to identify (or make visible) the benefits of faster, more effective diagnosis and personalized medicine with respect to many healthcare conditions (cardiovascular, fetal medicine, oncology, hepatology) by working collaboratively with clinicians and healthcare executives around the world.

If you could borrow one lesson from another industry, what would it be?

Learning and adapting lessons from other industries is a critical part of any successful endeavor, including one as grand as re-modeling and reshaping the approach to innovation in healthcare. I see many examples from other industries on how to make the healthcare system more efficient, friendly and transparent to the patient. 

The healthcare industry should look more closely at how organizations within the hospitality industry compete, particularly hotels. In these environments, hotels proudly promote their rankings based on customers’ feedback and experiences in the areas of costs, value, attentiveness, features, etc. The easily recognizable ‘star’ ranking system (e.g. ‘three-star’, ‘four-star’, ‘five-star’ hotel) has become synonymous with that industry and has enabled customers in search of a hotel to easily narrow down their criteria and expectations via these rankings. 
If the healthcare industry were to consider adopting a similar model, I could envision each individual healthcare provider being measured in two key areas by their patients / customers: outcomes and costs (depending on the healthcare system in place). These metrics could then be easily revealed to patients (whether by the healthcare provider itself or a third-party neutral organization) to further support their decision on where to go for care. 

Incorporating more tools that further empower patients would not only better spotlight and drive care towards those entities that provide it best (e.g. centers of excellence), but also, I believe, encourage more value delivery without added costs.

Even simple concepts in team sports like basketball, baseball, and soccer offer additional lessons for the healthcare industry. The ability of one individual player will only be of value if it can be aligned and leveraged by the role of the other players participating in the field of value creation.


Webinar Archive: How Frugal Innovation is Revitalizing Western Economies

If you missed this seminal webinar on Frugal Innovation here's your opportunity to catch up. Navi Radjou vividly describes the unfolding “frugal innovation revolution” across US and Europe and identify the key players in business, government, and nonprofit sectors driving this new movement in the West and unveil the best practices of early adopters of frugal innovation in US and Europe—and offer tools and techniques you can use to successfully implement this groundbreaking business concept within your own organization.

Discover:

 - What is “frugal innovation” and how it radically different from traditional R&D and innovation models?

- Why is frugal innovation a disruptive business paradigm—and a revolutionary new social phenomenon?

- How can frugal innovation help my organization “do more with less”—and help me innovate faster, better, and cheaper?

- Who are the early adopters of frugal innovation in US and Europe—and what lessons can we learn from them?

 - How can I effectively adopt the frugal innovation principles in my organization by investing in the right people, processes, technologies, and partnerships?

 

Sunday, April 28, 2013

How to Deliver Innovative Change for Your Patients

Innovation at its core should be about finding needs or problems and solving them to delight the customer. As the pharmaceutical landscape is being fundamentally transformed, are you finding ways to deliver for the patient?

FEI Wellness shares insights behind innovation in pharmaceutical and healthcare from the pioneers in the industry.

Pfizer MIT NEWDIGS
NEWDIGS: New Drug Development Paradigms 

Thomas Unger of Pfizer and Gigi Hirsch from MIT discuss MIT’s NEWDIGS program, bringing together diverse collaborators to catalyze meaningful, well-informed, high-impact change in the global healthcare ecosystem

Eli Lilly & Company
Predicting, Planning and Innovating for an Unpredictable Future 

Ken Savin from Eli Lilly address how we approach a changing business environment to predict, plan, and innovation for an unpredictable future.

USC
What if Everything You Thought About Healthcare was Wrong?

David Agus, one of the World’s Leading Cancer Doctors and Pioneering Biomedical Researchers offers insights and access to breathtaking and powerful new technologies that promise to transform medicine in our generation.

GE Healthcare
Innovating with Customers in the Health and Wellness Space

Mark Ciesko and Jonathan Polhamus of GE Healthcare Global Design discuss the GE “Menlo” experience of applying the design thinking innovation approach to improve the patient experience in clinical environments.

Aetna
Carepass from Aetna. Simple, Connected, Convenient

Aetna’s Martha Wofford discusses the CarePass platform- and open digital platform that enables a consumer to engage with their health and wellness data in one place.

Plus, hear from 30+ industry specific speakers featured at FEI Wellness, along with 10 cross industry keynotes who will inspire you to push beyond the borders of your own industry.

Visit the website or Download the brochure for full details.

Join us to discuss and debate changes in the pharmaceutical and healthcare industries and find out how your teams can remain on the cutting edge of innovation.

Thursday, April 25, 2013

The Top 3 Reasons to Attend The Front End of Innovation Conference in Boston

If you're a reader of the blogs on this website you most certainly have a strong interest in learning as much as you can about the topic of innovation.  My particular niche within the innovation world centers around the use of technology.  You may be very interested to learn that next week the folks from The Front End of Innovation are hosting a conference in Boston (May 5th thorough 8th).

This remarkable event typically has over 600 attendees, all of whom are as interested and as well versed on innovation topics as you.  Attending gives you a chance to compare notes with organizations exploring the cutting edge of innovation technology.  And there are industry leaders who share best practices.  The time you spend at this event is invaluable if you have responsibility for innovation at your company.

For those who are interested, as an exhibitor (CogniStreamer)  I can offer a 25% discount to those who would like to take advantage of this.  Please contact me and I'll facilitate the process on your behalf.  If you're looking into the topic of using technology to support your culture of innovation, I'd like to make sure we meet during the conference, so please reach out to say hello.

This will be the fourth year I'll be attending.  Every year I get to meet the smartest people.  There are those with an interest in Marketing, Voice of the Customer, Incremental Innovation, Disruptive or Breakthrough Innovation, New Product Development and the intersection of Lean and Innovation.  Each has a great experience to share.  Quite frankly I've learned as much having discussions in our booth or during a meal as I've had attending a speaker session.

So here's my top three reasons to attend:
1.  Meet the smartest people in innovation
2.  Get to see exciting technologies on the exhibitor show floor.
3.  Hey there's seafood in Boston, for crying out loud!

If I don't see you there, I plan to write about my experiences with updates from the show floor.



Ron blogs researches and writes about enterprise technology focused on social media, innovation, voice of the customer, marketing automation and enterprise feedback management.  Ron Shulkin is Vice President of the Americas for CogniStreamer®, an innovation ecosystem.  CogniStreamer serves as a Knowledge Management System, Idea Management System and Social Network for Innovation.  You can learn more about CogniStreamer here http://bit.ly/ac3x60 .  Ron manages The Idea Management Group on LinkedIn (Join Here) . You can follow him Twitter. You can follow his blogs at this Facebook group.  You can connect with Ron on LinkedIn.


Wednesday, April 24, 2013

Video: See Dick & Jane Win: How Stories Help Grow the Bottom Line

At the 10th Annual Front End of Innovation Conference in 2012, Ellen Craven, then the Director, of Design Strategy and Brand Innovation, Global at Kraft Foods presented this session titled See Dick & Jane Win: How Stories Help Grow the Bottom Line.

Sign up for access to the full length video here and discover how to combat innovation inertia with storytelling.

You will also get access to:

-Chris Anderson on New Business Models for the Economics of Abundance in the Digital Information Economy,
-Phil Duncan on Purpose Inspired Innovation, By Design,
- and the complete 2012 Executive Summary.


Tuesday, April 23, 2013

Sugar + Cream : Herman Miller + Designed Innovation.



Does innovation happen inside large organizations within an R&D department by people who have the education, expertise and budget to experiment, ideate, develop, research and eventually innovate?

Sometimes.

There are plenty of case studies that imply innovation as the only sustainable competitive advantage. Likely, there are also a similar number of case studies around organizations that buy innovation or find it brought upon them by outside forces.
                        
Many times innovation happens outside in the larger world where people interact with organizations, products, services, and each other. And, while not an easy truth to prove, this would make the most sense as a place to foster more innovation. Hence, we have “Open Innovation” and successful examples like Herman Miller.

Herman Miller has designed a model for open innovation that has become a cultural necessity, from this outsider’s perspective. The Setu chair, designed by Studio 7.5 for Herman Miller, and named by Capsule, is a current example of such open innovation. But one of the most successful open innovation efforts in chair design is the now famous Aeron chair by Bill Stumpf and a more current effort, the Embody chair by Bill’s business partner Jeff Weber.

I recently had a discussion with Jeff over breakfast, where he gave his perspective on design and innovation. Some of his thoughts give us a perspective on the essential elements of open innovation and design as a pair, similar to the argument that some would have as cream and sugar existing better when together in a coffee.

“Design is the synthesis of truth and beauty”

The essential element required when designing for human beings or any species is empathy. Essentially, being able to put yourself in the seat of the user, guest, pet or customer. From here we get truth when we see the design effort through others’ senses. 

“The violin as an object, could be seen as ornamental, but it really isn’t, music production comes from the beauty of 400 years of research and development by the musicians”

Beauty is measurable, but perhaps not using the typical corporate metrics, as there’s likely no discernable Internal Rate of Return or Net Present Value of beauty. So, we measure it with our gut, trust and intuition; this indicates we need more MBA curriculum around these subject areas.  

 “You have to earn the right to design something”

This is the most beautiful piece of our conversation and it makes the most rational sense. This isn’t about being hired by a client, but earning the right through a deep empathy with the audience. You may design many things without “earning the right,” but you and your client may find the recipient or audience rejects the design or worse yet, renders it irrelevant because you didn’t earn the right. You may be able to offer a more innovative widget, but have you earned the right to redesign it?

The chair is a crutch for the able-bodied human. Do you know what your crutch is when it comes to design? Does your team measure design, in any form? How do you earn the right to design for your audiences?

Thank you for taking the time to read and consider these thoughts. And thank you Jeff Weber for taking the time to share these insights. 

Aaron Keller
Managing Principal
Capsule

Join Over 550 Top R&D/Innovation Leaders at the Front End of Innovation in Just a Few Weeks

Inspiration.  Foresight.  Real-Time Insider Information. 

Giving you the tools and strength you need to TRANFORM UNCERTAINTY INTO OPPORTUNITY

May 6-8.  Boston, MA.

FEI: Front End of Innovation & FEI Wellness - You Get Access to Both Events

Transformation Happens Here: http://bit.ly/12aXGXu

These industry leaders are all sending top R&D/Innovation execs.  Can you afford not to?

 3M
Abbott Laboratories
ACT
Advance Industrial Marketing
Aetna
Akzo Nobel Corp
Allergan Medical
Alloy Total Product Design
Altis Insan Kaynaklari ve Dan Hizm
Altria
American Family Insurance
AMIA
Ampliar Negocios
Anheuser Busch Inbev
Applied Intelligence
Argos USA
Ashland Inc
ATK
AutoTrader.com
Aveda
Avery Dennison
Barilla America Inc
BAT
Batterii
BD Medical Pharmaceutical Systems
Binghamton University
BMW Group
Boston University
BP
Brown Forman Beverages
Business Model Generation
BuzzBack Market Research
Cambridge Consultants Ltd
Campbell Soup Company
Cancer Research UK
Carnegie Melon University
Center for Connected Health
CHILDREN'S HOSPITAL
Children's Miracle Network Hospital
Chrysler Group LLC
Church & Dwight Company Inc
Cisco
Citigroup Incorporated
Cloverleaf
Coca Cola Company
CogniStreamer
Colgate Palmolive Company
Comercial Belloso CA
Compass Marketing Innovation
ConAgra
Consumer Connections
CORE Education
Corning Cable Systems
Corning Incorporated
Covidien
Credomatic
Crush Republic
Dakota Medical Foundation
Danian Technology Solutions
Deere & Co
Del Monte
Dell
Directions Research Inc
DOD
DuPont
Eastern Maine Medical Center
Egg Strategy
Eli Lilly & Co
Entel
Eureka!Ranch
Euro Pro
Evonik Cyro LLC
Exago
ExxonMobil
Fahrenheit 212
Firmenich Perfumery
Firmenich Flavors SA
Fisher Price
Florida Hospital
Frito Lay
Future Foundation
GE Healthcare
GEN3 Partners, Inc.
General Mills
Genzyme
Georgia Pacific
GFK Market Measures
GlaxoSmithKline
Godiva Chocolatier Inc
GOJO Industries
Goodyear
Green Mountain Coffee Roasters
Hallmark Cards Inc
HB Fuller Company
Highmark
Hollister Incorporated
Holy Family Memorial
HP
Humana
Hunter Industries
Hype Softwaretechnik GmbH
IdeaConnection
ideaPoint
Ideas To Go
IDEO
Imaginatik
Imperial College London Centre for Environmental Policy
Ingredion Inc
InnoCentive
Innovation Management
Innovation to the Core
InnovationPoint LLC
Innovia Technology
Inova Software
Inovo Group LLC
Institute for Product Development
Intel
Interbrand
Invetech Pty Ltd
Ipsos
iRobot Corporation
James Hardie Building Products
Janssen John Wiley & Sons
Johns Hopkins University School of Medicine
Johnson & Johnson
Juice Pharma Worldwide
Kaiser Permanente
Kaleidoscope Imaging
Kalypso
Kaz USA Inc
Keck School of Medicine USC

Kiln
Kimberly Clark
Kiosk
KL Communications
Kohler Company
Kraft Foods Group Inc
Kraton Polymers LLC
Landor Associates
Lantor
Leap Research
LEGO Serious Play Partner
Lonza Bioscience
Luck Companies
Maga Design The Big Moo
Malaysian Technology Development Corp
Marsh & McLennan
Mary Kay Inc
MasterCard
McKesson
MeadeWestvaco
Medivo Inc
Memorial Hospital
Merck
Miami University
MillerCoors
Ministry of Foreign Affairs of Denmark
MIT
Motorola
MSA
National Football League
Navi Radjou
Neenah Paper Inc
Nestle
Nestle Purina PetCare
Nestle System Technology Centre
NewEdge
NFPA
Nike USA Inc
Nokia
Northeastern University
Nu Skin Enterprises
NYU Stern School of Business
OC Tanner Company
ODL Inc
Oldcastle
OMG Inc
Optimal Strategix Group Inc
Organic Valley
Oscar Mayer
Otsuka Pharmaceutical Development
PARC
Peer Insight
PepsiCo
Perimeter Brand Packaging
PETCO Animal Supplies Inc
Pfizer
Philadelphia University
Philips Healthcare
Phillips
Pitney Bowes
Port Metro Vancouver
Printpack
Procter & Gamble
Qualcomm
Qualysoft GmbH
Radius Global Market Research
Reckitt Benckiser
Research Now
Robert Bosch
Ruta N Medellin
Saint Gobain
Samson Rope Technologies
San Diego Zoo Global
Sanitarium Health & Wellbeing
SC Johnson
Schneider Electric
Seaport
Seek
Sharmin Enterprise
Shell
Shire
Siemens Medical Solutions Diagnostics
Singularity University
Slalom Consulting
Snap-On Tools Incorporated
Sonar Strategies
Southern Growth Studio
Spigit
Stanley Black & Decker Inc
Staples
State Farm Insurance Company
Stena Line
Sterling Brands
Stryker Corporation
Swisslog
Tampere University of Applied Sciences
Tata Consultancy Services
Telerx
The Center for Creative Emergence
The Clorox Company
The NPD Group Inc
The Pert Group
The Wright Brothers Institute
Thomas & Betts Canada
Thrivent Financial for Lutherans
TNS
TNS Landis
Toluna
Turkcell
Twentieth Century Fox
Unilever
UnitedHealth Group
University of Southern California (USC)
Upenn
Upstream Thinking
URC
Valent BioSciences Corp
Vanguard
Velcro USA Inc
Viacom Inc
Vision Insights Group Inc
W8on
Washington University School Medical Library
Wawa Inc
WD40
Xerox
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