Thursday, February 28, 2013

Campbell’s CEO Shares Recipe for Innovation

Soup Ain't So Simple...

The author's nephew with his soup
By Marc Dresner, IIR USA

It may not be spelled out in her job description, but a critical part of Denise Morrison’s responsibilities as CEO of the Campbell Soup Company is to keep my nephew happy.

If anything were to happen to Campbell’s chicken noodle soup in the iconic red-and-white can, the little guy might actually go on a hunger strike!

Ok, I may be exaggerating a bit, but I’d bet you that messing with this classic would almost certainly doom this kid—and countless other little boys and girls—to a dreary subsistence on PB&J and bologna or whatever today’s nutritionally correct proxy may be. Tofu?

Either way, when you’re in the second grade, there’s just no substitute for the satisfaction of slurping those squiggly noodles swimming in a bowl of warm, golden goodness.

When I was a half-pint I loved the stuff so much that I took it to school in a thermos almost every day. No smashed sandwich in a brown bag for me. No way.

I’ve since graduated to Campbell’s more sophisticated menu.

My current addiction: Coconut Curry with Chicken & Shiitake Mushrooms from Campbell’s new “Go” line.

“M’m! M’m! Good!”? You bet.

But if I’m going to be completely honest, the recipe wasn’t what hooked me; it was the packaging—this soup comes in a pouch!

So I slip it in my bag next to—and nearly as tech-sexy as—my iPad. I make my rounds and it inevitably makes its way to a microwave.

What a simple solution! Thanks to this innovation, my thermos days are definitely over. (Coffee brands, are you listening?)

This brings me to the point: In Campbell’s case, innovation is a tightrope walk. How do you stay fresh, relevant and competitive without compromising your identity?

What I mean, friends, is that soup ain’t as simple as it seems.

Campbell stands among the ultimate American heritage brands.

It has been around for more than a century. Look at the label. You’ll see a gold medallion for excellence from the 1900 Paris Exposition.

Consider the classic green bean casserole—an American holiday staple. Without Campbell’s cream of mushroom, where would we be?

That red-and-white can has become so much a part of our culture, our identity, that Warhol immortalized it.

And I need not remind you that more than a couple decades later, at about the same age I found love in that can, my nephew is sitting across from me laughing, playing and enjoying the very same product.

You don’t mess with that kind of success.

But as we all know,inertia often equals death; no matter how beloved our product, no matter how trusted our brand, we must keep a few steps ahead of the pace of change.

(Ask Smith Corona—their answer to word processing was an electric typewriter.)

Denise Morrison
 Denise Morrison gets it.

So as steward of a brand that means so much to so many, and which doesn’t ostensibly need to be changed, what does innovation look like from a strategic perspective?

In this exclusive interview with FEI’s Forward Focus, Morrison shares her innovation strategy, including:

• Revamp the innovation process to focus on disciplined creativity via cross-functional teams

• Challenge the status quo

Open the door and look outside

“All of these choices allow us to act like a nimble start-up with the advantages of big company resources,” said Morrison.

Editor’s note: Denise Morrison will be delivering a keynote titled “Permission to Think Outside the Can: The Leader as Curator of the Innovation Culture” at the 11th annual Front End of Innovation conference taking place May 6-8 in Boston.

For more information or to register for FEI 2013, please visit us at

Marc Dresner is IIR USA's senior editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for market researchers. He may be reached at Follow him @mdrezz.

Wednesday, February 27, 2013

Next Stop: FEI EMEA 2013 Copenhagen

There’s still time to register to attend the 7th Annual Front End of Innovation EMEA event next week (walk-ins are welcome) but if you can’t join us at the Scandic Hotel Copenhagen, we will be covering the event live here on the blog and via Twitter.

Live Coverage

Live coverage begins Monday, March 4th. Dr Claire McGowan, Commercialisation Advisors Limited (COMMA), Peter Vander Auwera, SWIFT, and I, will be live blogging throughout the entire conference.

Follow the official hashtag #FEIEMEA for tweets to cover anything you might have missed! Also follow us on Twitter: @FEI_Innovation

Photos will be posted every day to Facebook, Flickr and video footage will be available later on at YouTube. You can also add your own photos to our group pool. For one-stop-shop live coverage, visit the FEI EMEA Media Center.

FEI Connect

Before you get there, download the FEI Connect app to make the most of your time at the next week. Registered attendees can view who will be in attendance, request meetings with other members, create a personal event schedule, and manage the entire network directly from your web-enabled device.


We’re also holding a #FEIEMEA Meet & Greet Tweet-up, join us Sunday night for a meet & greet tweet-up. Sunday, March 3 from 7:00pm - 8:00pm (CET) at the Scandic Hotel Copenhagen: NAPA California Bar.

Tips to keep in mind

We encourage you to bring a light jacket or sweater as the conference space in the hotel may get chilly and dress comfortably. You can check the weather forecast for Copenhagen here.

- Bring business cards
- Use the FEI Connect App or an app like Cardmunch to connect online
- Take full advantage of the breaks, luncheons, cocktails and Connect Meaningfully Through a Challenge™ time to talk and network with your fellow innovators gathered here.
- Collaborate & Win: Be sure to leave us feedback and help co-create out future events in the evaluations located in FEI Connect. You may win a $200 Gift  Card.

See you there!


Monday, February 25, 2013

How to get ideas from your customers. The Top 18 EFM / VOC Software Technologies.

It seems every organization wants to tap into the ideas of their customer.  A list of Enterprise Feedback Management (EFM) or Voice of the Customer (VOC) software designed to accomplish this can be found below in today’s blog entry.

Introduction.  We talk about collaborative innovation but for the most part we mean “internal” collaboration.  We think of getting all the smart people who work for us assembled to collaborate on ideas.

With great frequency lately companies I talk to are asking me how to open the innovation process up to those people outside of the company.   

They want to know...

  • How can I get ideas from my customers?
  • How can I get my vendors to submit solutions to internal problems?
  • How can I gain an understanding of what the public feels about my company’s offering?

Best of Both Worlds.  Companies are trying to harness the intellectual capital of their smart employees.   Internal portals dedicated to collaborative ideation are perfect to manage the process.  Companies also have always wanted to gain an understanding of what their customers are thinking.  They want to be able to harvest the great ideas customers can generate.  Enterprise Feedback Management software is ideally suited to capture the Voice of the Customer, with the results ready to be brought inside for further discussion.

Intellectual Property Security.  Once we go down this road of opening things up outside of our safe, internal computing systems we start worrying about the security of our intellectual property. 
  1. How can I make sure no one outside of our company steals these ideas? 
  2. Can we bring externally captured ideas inside for further discussion? 
  3. How can we open up a portal where the inside team can see all the information but outsiders can only see a portion?
Internal Innovation Collaboration. Idea Management Software solutions serve a purpose.  They’re usually very good as a clearinghouse for ideas generated inside the company.  With the right exposure and administration, ideas can be pushed in front of your own subject matter experts and then they collaborate in order to enrich the ideas; readying the best concepts for eventual production.  But the notion of opening up these same portals to the customer base or to vendors or to the public is trickier.

External Innovation Portals.   The idea management software solutions themselves can be opened up to outsiders by presenting a different portal view into the system.  With good security administration, customers can see some parts of a challenge while internal team can see more.  In fact the portal presented to customers needs to be entirely intuitive (you can’t train thousands of customers, they have to be able to log in and figure out what they’re supposed to do).  And the customer facing portal into the ideation process needs to be compelling and interesting and alluring.

A great route is to hold an idea contest.  In this scenario customers are asked for their ideas and typically a prize is offered for a winning idea based on the most votes of all customers.  

Here's a sample external ideation portal designed to run an idea contest:
Software Designed For Customer Feedback.  An alternative method to gain an understanding of what your customer is thinking is to use software especially designed to capture their thoughts.  This category of technology is typically called “Voice of the Customer (VOC)” or “Enterprise Feedback Management (EFM)”.

How EFM Works.  These EFM software vendors use a variety of methods to capture customer thinking.  The very best of them reach the customer in every channel.  When a customer goes to a company web site a pop up window may ask for feedback or ask the visitor to answer a survey.  This can happen during mobile phone visits as well.  Obviously the formats for cell phone presentation need to be scaled to size.  And the entire process needs to avoid appearing intrusive.

The very best VOC software offerings also facilitate visits to brick and mortar sites.  When the customer goes to the company store they may see a Quick Response (QR) Code that takes the customer to an online portal on their phone where they can provide feedback.  A similar QR code can be placed on the product packaging.

Here’s a QR code on the right that takes you to a quickie survey I put together on my resume web site to solicit your feedback:  

Some of the EFM software vendors are more geared toward customer service and customer satisfaction, but their format is idea for idea solicitation.  
  • “Tell us what you think” 
  • “What should the smoothie blender of the future look like?” 
  • “Please rate these new products we’re thinking of bringing to the market”.
Where Customer Data Goes.  Once the customer feedback is collected a couple of things can happen.  One, Application Program Interfaces (API’s) can grab the collected data and put it into the company’s internal idea management system for further discussion.  The very best customer ideas can then be enriched, promoted and turned into realities.  

And two, the EFM software vendors typically provide wonderful analytics to help assess the data collected.  

Three, frequently the decisions made on the collected data can be used to push out a different web experience to the customer via different software known as Customer Experience Management (CEM).  If we know the customers’ interests are trending in a specific direction the banners on the web site can reflect that, as can other communication channels like email or banner ads on search engines.

EFM Software Vendors.  Several years ago I published a list of every idea management software vendor I could find.  Along with all the comments others added to it, the list became pretty comprehensive and a resource for those researching their choices of software for idea management.  

Here’s a first go at exploring the leading software offerings in the Enterprise Feedback Management space. 

The descriptions are gleaned from their web sites.  The majority are Software as a Service (SaaS).  Some of these focus on customer service or satisfaction more than capturing ideas.  But they’re all designed to solicit the Voice of the Customer.  If you feel I missed any please chime in by entering them into the comments section.

1.      Allegiance                         Voice of Customer (VOC) and Enterprise Feedback Management (EFM)
2.      Bazaarvoice                       letting consumers create and share ratings, reviews, questions, answers, and stories about products and brands on client websites.
3.      Confirmit                            easy for your customer to share feedback
4.      ForeSee                              a pioneer in customer experience analytics
5.      iPerceptions                       captures customer perceptions
6.      Kamplye                              collect, analyze, measure and respond to online user feedback, then deliver that data to sales and marketing teams via a lead generation dashboard
7.      LivePerson                         EFM software
8.      MarketTools                      online market research.
9.      Medallia                             Get feedback from customers—directly and through social media.
10.   Mindshare                          help you transform customer and employee feedback into actionable steps to improve your business.
11.   Mopinion                            Customer Experience Management (CEM) and Enterprise Feedback Management (EFM) software
12.   NetReflector                     managed feedback solutions
13.   Omniture                            (purchased by Adobe) a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard
14.   OpinionLab                        omnichannel Voice of Customer (VoC)
15.   Parature                             web-based customer service software
16.   SMG                                     measure customer and employee experience
17.   UserVoice                          feedback forums, support ticket system
18.   Vovici                                  capture customer feedback

Summary:  Idea Management Solutions are perfect for internal collaboration focused on innovation.  Compelling portals with easily administered security can be configured using existing internal idea management software solutions.  Specialized software exists designed to encourage customers (and the public) to provide solicited feedback including ideas.  Most software vendors in both spaces provide Application Program Interfaces (API’s) to facilitate integration between each other.  

Excellent technology options exist for your company to facilitate internal collaboration on innovation, as well as to include ideas solicited from your customers.

Ron blogs researches and writes about enterprise technology focused on social media, innovation, voice of the customer, marketing automation and enterprise feedback management.  Ron Shulkin is Vice President of the Americas for CogniStreamer®, an innovation ecosystem.  CogniStreamer serves as a Knowledge Management System, Idea Management System and Social Network for Innovation.  You can learn more about CogniStreamer here .  Ron manages The Idea Management Group on LinkedIn (Join Here) . You can follow him Twitter. You can follow his blogs at this Facebook group.  You can connect with Ron on LinkedIn.

Sunday, February 24, 2013

NYC Claims Its Stake in the Innovation Pie

Last week, New York City Mayor Bloomberg, Media & Entertainment Commissioner Katherine Oliver and Chief Digital Officer Rachel Haot, launched "Made in NY," a multi-platform initiative promoting the city's thriving innovation- geared technology, media and digital sector.

"Growing our local tech industry is an important part of our economic development strategy to bring new businesses to our city and more jobs opportunities to New Yorkers," said Mayor Bloomberg. "The city offers the ideal location for talented people with ground-breaking ideas to start their companies, and the 'We Are Made in NY' initiative is the latest step we're taking to help them grow here."

"Under Mayor Bloomberg's leadership, New York City has become a global tech hub, with thousands of new jobs created in the last decade in the tech sector," said Deputy Mayor for Economic Development Robert K. Steel. "This new campaign will showcase the vibrancy of the City's tech and digital ecosystem."

"At the Mayor's Office of Media and Entertainment, we’ve been committed to making the 'Made in NY' logo a mark of distinction given to the hundreds of films and TV shows that call New York City home and support our local economy," said Media & Entertainment Commissioner Oliver. "The initiative has been incredibly successful and recognizable and has become a source of pride in the entertainment industry, and our goal is to instill those same feelings of pride among the tech community and celebrate this growing tech sector."

"There has never been a better time to launch and grow a digital company in New York City," said Rachel Haot, Chief Digital Officer. "The 'We Are Made in NY' initiative will link jobseekers to career opportunities, and connect startups to a wide range of resources and benefits spearheaded by Mayor Bloomberg's administration. We are proud that over 900 digital companies make New York City their headquarters, and thank them and our many partners in the initiative for helping to make our City the digital capital of the world."

"'We Are Made in NY' is an innovative initiative that will help to support job creation and ensure New York's standing as the tech capital of the world," said Speaker Christine C. Quinn. "I thank Mayor Bloomberg and Commissioner Oliver for their continued efforts to grow our City's tech industry and to connect startups to the talented New Yorkers who can help their businesses thrive." via the Bloomberg site.

About the Author

Valerie M. Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing.  Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at Follow her @Literanista.  

How to suck at Innovation

This topic came to mind recently after seeing this fun infographic that Software AG put together on the having the the right building blocks for innovation. In the comments below, we would love to hear more about obstacles to innovation or inversely, what is key for sustainable innovation to happen in the workplace.

Innovation Sucks: Unless You Have the Right Building Blocks
Innovation Sucks: Unless You Have the Right Building Blocks infographic by

About the Author

Valerie M. Russo, Social Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing.  Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at Follow her @Literanista.  

Saturday, February 23, 2013

Innovating Healthcare: $33 Million Breakthrough Prize Announced

Mark Zuckerberg, Sergey Brin and Yuri Milner have teamed up to create the Breakthrough Prize in Life Sciences Foundation, which now offers the most lucrative annual prize in the history of science: A $33 million pot to be split among 11 people, with individual rewards worth $3 million apiece. By comparison, the monetary value of the Nobel prize is just $1.1 million.

The foundation announced the first 11 winners of the award on Wednesday. They will then be asked to help choose the recipients for future prizes.

"Our society needs more heroes who are scientists, researchers and engineers," Zuckerberg wrote on his Facebook page on Wednesday. "We need to celebrate and reward the people who cure diseases, expand our understanding of humanity and work to improve people's lives." 

The Facebook founder, Google co-founder and prominent venture capitalist, respectively, hope this prize will re-energize the medical field to continue their endeavors to research and battle cancer, Parkinson’s disease and diabetes, among other medical maladies. Read more here.

Friday, February 22, 2013

What if everything you thought you knew about health was wrong?

The pharma & healthcare industries are facing unprecedented changes. With the vast amount of new technology and data available, the "patient" of tomorrow is being completely redefined.

FEI Wellness: The Front End of Innovation Wellness brings you one of the world's leading cancer doctors, researchers and technology innovators, David B. Agus, to present you with the future of healthcare. He addresses the fundamental questions "patients" are asking, while challenging the long-held wisdom and dismantling misperceptions about what "health" means and how this new truth will affect your industry.

Can we live robustly until our last breath?  

Do we have to suffer from debilitating conditions and sickness? 

Is it possible to add more vibrant years to our lives? 

And, has the time come for us to stop thinking about disease as something somebody "gets" or "has" rather to think of it as something the body does?

Dr. Agus offers insights and access to breathtaking and powerful new technologies that promise to transform medicine in our generation.  This groundbreaking approach will change patient care and how we develop the next generation of treatment and cures.

Dr. Agus is just one of 30+ industry specific speakers featured at FEI Wellness, along with 10 cross industry keynotes who will inspire you to push beyond the borders of your own industry.

This unique mix of industry focused and cross industry perspectives is what make the FEI Wellness experience so transformational. Download the full brochure for session details.

The Front End of Innovation is recognized globally as the World Leader in Advancing Innovation because we offer a conference experience like no other: the most provocative and actionable content, and access to hundreds of cross industry innovation peers.

Today is your last opportunity to save $600 off the standard rate, secure your spot now.

Registration Information:

Mention your FEI Blog VIP Code FEI13BLOG & save 15% off the standard rate.
Phone: 888.670.8200

See you May 6-8 in Boston.

Thursday, February 21, 2013

Is your innovation bold enough to succeed?

True innovation involves much more than just a great idea. It requires an environment that rewards risk and breeds creativity on a daily basis.

Do you have the courage to succeed? 

FEI US is the only event that is BOLD enough, COLLABORATIVE enough, VISIONARY enough, and INNOVATIVE ENOUGH for today's innovation and R&D leaders tasked with championing the environment for success in their organization. Download the brochure for full details.

Walk away with the answers and motivation to lead your organization into the next 10 years.

• Creativity under pressure
• Finding your next trillion dollar opportunity
• Creating an environment that breeds innovation
• Business models that separate leading companies from followers
• Winning in the emerging markets • Using design as a catalyst to solve complex problems
• Leveraging the customer voice to deliver breakthrough products
• Leveraging partnerships for bigger, better and faster innovation
• Predicting, planning and innovating for an unpredictable future
• Discovering breakthrough opportunities for growth
• Using portfolio management to strengthen decision making in R&D

It's not about where you've been, it's about where you are going. The Front End of Innovation 2013 will enable you to make that journey a great success.

Register by February 22 & Save $600 off the standard and onsite rate.

Registration Information:
Mention your FEI Blog Reader Code to save 15% off the standard rate: FEI13BLOG
Phone: 888.670.8200

Wednesday, February 20, 2013

March Innovation Book Club: Jugaad Innovation Giveaway

Our book club is back with a new selection, author chat and a fun giveaway! This time we'll be discussing Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu, Simone Ahuja and Kevin Roberts.

@NaviRadjou will be joining us in our Front End of Innovation LinkedIn Group on March 11th to answer any questions posed by you. You can post your question here or tweet #FEIBookClub to submit your question ahead of time.

Win a Copy!

a Rafflecopter giveaway

About the Book:

Innovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects, and rigid, highly structured innovation processes. Jugaad Innovation argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.

Building on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets—and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:
  • Seek opportunity in adversity
  • Do more with less
  • Think and act flexibly
  • Keep it simple
  • Include the margin
  • Follow your heart
To show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better—and to win.

A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring the jugaad mindset and practices to their organizations. For more information, case studies, and tools, visit

Jugaad Innovation from John Wiley & Sons on Vimeo.

Navi Radjou, Co-author of the best-seller Jugaad Innovation and From Smart to Wise, will present "Frugal Innovation: Lessons from Emerging Markets" at the Front End of Innovation event on May 6-8, 2013 taking place in Boston, Mass. See who else you will meet here.

Monday, February 18, 2013

Final Top Five Reasons Not To Miss FEI EMEA

Only two weeks remain before we meet up in Copenhagen for the Front End of Innovation EMEA. Haven't registered yet?

Consider these top five reasons to join us:

  1. CLIENT-SIDE INTERACTIONS: Last year, 80% of participants came from the client side, making the connections and best practice learning that much more valuable.
  2. NO REPEAT PERFORMANCES: While other events re-purpose content and speakers, we span the globe to ensure fresh new perspectives from hard-to-get speakers each year.
  3. PREDICT THE FUTURE: Generate actionable trend insights as you embark on a Trenz®Walk around Copenhagen's most cutting edge areas.
  4. LOCAL INVENTOR SHOWCASE: Meet the most exciting local inventors and innovators from nearby areas in Copenhagen.
  5. CHALLENGE & CHANGE: Compete with and against some of the brightest innovation minds in Europe as you solve industry challenges in the 'allegiance' on-site challenge.
English: The developing skyline of Ørestad, lo...
The developing skyline of Ørestad, located in the outskirts of Copenhagen. (Photo: Wikipedia)
Readers of this blog save 15% off the standard rate. Mention code FEIEMEA13BLOG to reserve at this rate. Register here:

Phone: 1.941.554.3500  

Friday, February 15, 2013

Drive Innovation Forward: 2012 Front End of Innovation Brief Now Available

At the Front End of Innovation, we gather new perspectives from hard-to-get speakers each year. FEI is where exceptional keynotes, combined with powerful content, and distinctive experiences, drive purposeful change.

Our 2012 FEI report, which compiles action points from the event and our esteemed keynotes was offered exclusively to attendees to provide actionable value, drive innovation and create real life business impact for leadership and organizational success.

As we prepare to meet together in May 2013, we offer you the chance to sign-up for access and share the most recent innovation-driven executive summary we aggregated.

Download the Free 16-page 2012 FEI Executive Summary Now:
It includes:
•             Highlights all of the 2012 Conference Key Points
•             Aggregates the 2012 Conference Overarching Themes
and much more.

Be sure to visit our new media center to explore more innovation resources and access podcasts, past FEI presentations, videos, photos, and more.

Thursday, February 14, 2013

Your 2013 Front End of Innovation Conference Line-up

We all get into ruts where we start going through the motions. But as innovation executives, we need to rekindle the innovation fire… to seek out avenues that will inspire, motivate, and push us to think and act differently.

 FEI: Front End of Innovation event brand is recognized as The World Leader in Advancing Innovation because it does just that. With 3 unique conference experiences, the FEI brand has been empowering innovation executives around the world for over 11 years, fueling the creation of future value.

4-6 March 2013
Scandic Hotel * Copenhagen, Denmark

Achieve the Vision

Download the brochure & Register
Mention code FEI13LINK & Save 15% off the standard rate.

FEI 2013
May 6-8, 2013
Seaport Hotel & World Trade Center * Boston, MA

Lean Forward: Transform Uncertainty into Opportunity

Download the brochure & Register. Mention code FEI13LINK & Save 15% off the standard rate.

NEW! FEI Wellness 2013
May 6-8, 2013
Seaport Hotel & World Trade Center * Boston, MA

New Ways to Approach Healthcare. You Can’t Solve Today’s Healthcare Challenge with Yesterday’s Solutions.

Download the brochure & Register 
Mention code FEI13LINK & Save 15% off the standard rate.

Tuesday, February 12, 2013

Why Won't You Let Me Innovate?

Logo of Campbell's Soup Company
 (Photo: Wikipedia)

True innovation involves much more than just a great idea. It requires an environment that rewards risk and breeds creativity on a daily basis.

FEI US 2013 brings together corporate leaders who are championing the environment for success in their organization. Download the brochure for full details here.

Don’t miss the much anticipated Keynote presentation:  Permission to Think "Outside the Can": Leader as Curator of the Innovation Culture

Innovation is not just for small, entrepreneurial firms.  Even an almost 150 year old organization can be nimble when the right leader creates the right environment for success. When Denise Morrison took the helm at Campbell in 2011, she asked the global leadership team how the company could act faster and make bolder moves.  She also looked outside the company at other highly innovative firms.

As a result, Denise implemented a process at Campbell she calls "disciplined creativity." She also added courage to the company's core values, which she says gives people permission to try different things and to think "outside the can." In this new environment, Campbell introduced some 35 new products in fiscal year 2012, significantly more than in each of the past three years.

The company has also broadened its range of products in international markets which it currently does business, as well as in new developing markets.

Joining Denise Morrison in tackling the issue of Innovation Culture are:

The Shift: Creating the Space to Navigate Wicked Problems
- Andre Martin, Chief Learning Officer, MARS

Harness Uncertainty & Surprise for Breakthrough Innovation & Change
- Soren Kaplan, WSJ Best Selling Author, Leapfrogging: Harness the Power of Surprise for Business Breakthroughs

The Nike Story: A Culture of Innovation Wars
- Nelson Farris, Global Corporate Director, Culture & Heritage (and longest tenured Nike employee), Nike

The "Change Agents": Creating a Culture of Continuous Learning (Permission to Fail Forward)
- Alex Cedeno, Vice President, Global Innovation, MeadWestVaco
- James Euchner, Vice President, Global Innovation, Goodyear, Visiting Scientist, MIT Sloan School of Management

FEI US creates a conference culture that breeds innovation and learning through provocative and actionable content, exciting learning formats and by stimulating engagement throughout the event. Come experience the ONE conference with over a decade of proven history of advancing innovation for the world's leading organization.

Register by February 22 & Save $600 off the standard and onsite rate.

Begin your journey of transformation.

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