Suzanne Pellican, chief design strategist for Intuit Small Business Group, presented at a Back End of Innovation 2013 field trip a few weeks ago in Mountain View, California.
Over the last five years Intuit has knitted innovation into the core fabric of the company using Intuit’s innovation driving process “Design for Delight” aka “D4D.” Using design theory as an innovation process through their D4D approach, the company has created an organic innovation culture.
D4D doesn’t just give customers what they ask for, it aims to go far beyond their expectations – seeking inspiration from many different places, from comparable industries to extreme perspectives. Training over 180 Innovation Catalysts within their organizations where these sparks of innovation has helped facilitate the D4D behaviors across Intuit’s 10, 000 employees all across the globe.
Back End of Innovation 2013: How We Innovate from Intuit Inc.
About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big Design, Customers 1st, and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at firstname.lastname@example.org. Follow her at @AmandaCicc.