Wednesday, October 23, 2013

Voices from Last Year: The Takeaway

A good innovation strategy takes a lot of rigorous thinking, backed up both qualitative and quantitative data. That said, the questions that drive strategy are fairly straightforward. If companies seek to innovate sustainably over time, they need to understand who they focus on, what they should make, and how they develop new products. When an innovation strategy succeeds, it does so because it helps a company play to its strengths. This is a topic that BEI: Back End of Innovation is centered around.

At BEI 2012 Jeizel Rosenthal, Business Development Management at, a company that analyzes how consumer lifestyle and trends impact product design and consumer engagement across industries, discussed what she took away from the conference.

BEI gave her a window into the true challenges that organizations face every day in innovation. Additionally, Rosenthal learned many different approaches to innovation created by experts in the industry.

Check out the video below:

This year, BEI 2013 is all about the strategy and execution of innovation. It’s a conference where the entire innovation process comes to life- from leadership & organizational structure, to optimizing the idea portfolio, to process and strategy, to commercializing new ideas, ultimately driving bottom line profitability. We hope to see you there!

Join us at BEI 2013 in November. To register, click here!

About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at Follow her at @AmandaCicc.

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