We are featuring a blog series entitled, “Voices From Last Year” to highlight key themes that BEI Back End of Innovation attendees took away from last year’s event. At BEI: Back End of Innovation 2012 Edgar Romero, VP Service Development, INTRALINKS, talks about the importance of building processes around our culture to allow us to discover new things.
BEI 2013 is all about the strategy and execution of innovation. It’s a conference where the entire innovation process comes to life- from leadership & organizational structure, to optimizing the idea portfolio, to process and strategy, to commercializing new ideas, ultimately driving bottom line profitability.
According to Romero, many companies look for predictability in an innovation process. The reality is that there are a lot of things that we don’t know. So, Romero advises that we need to build processes around specific company innovation culture to find out what we don’t know and then reorganize the processes that allow us to improve that culture.
Check out the full video below:
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Amanda Ciccatelli, Social Media Strategist at IIR USA in New York City, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry. She can be reached at email@example.com. Follow her at @AmandaCicc.