In our series “Voices From Last Year” we have been highlighting key themes that BEI Back End of Innovation attendees took away from last year’s event. At BEI 2012 Simone Ahuja, co-author of Jugaad Innovation and Innovation & Marketing Strategist at Blood Orange, discusses the importance and relevance of emerging markets innovators all over the world.
Jugaad Innovation is a look at the mindset and principles of emerging markets innovators and how those can be applied not only in emerging markets, but why that is so important right here in the United States and in the West as we face increasing volatility, globalization and interconnectivity.
So, Ahuja said western companies need to figure out how to innovate faster, better and cheaper like many of their competitors will do if western companies don’t find a way to do it themselves.
This year, BEI is all about the strategy and execution of innovation. It’s a conference where the entire innovation process comes to life- from leadership & organizational structure, to optimizing the idea portfolio, to process and strategy, to commercializing new ideas, ultimately driving bottom line profitability. We hope to see you there!
Join us at BEI 2013 in November! To register, click here!
Amanda Ciccatelli, Social Media Strategist at IIR USA in New York City, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the tech industry. She can be reached at email@example.com. Follow her at @AmandaCicc.