Our book club is back with a new selection, author chat and a fun giveaway! This time we'll be discussing Killing Ideas: You can kill an idea, you can’t kill an opportunity by Dr. Pam Henderson. “After years as a professor and then as a consultant I have seen too much waste in innovation and growth efforts. We can’t afford that, especially now. Organizations need a higher return on their growth plans,” said Dr. Henderson.
Dr. Pam Henderson will be joining us in our Front End of Innovation LinkedIn Group on July 24th to answer any questions about Killing Ideas posed by you. You can post your questions in this thread, comment below or tweet #FEIBookClub to submit your question ahead of time.
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About the Book:
So why kill ideas? Dr. Henderson demonstrates that ideas alone are failing! They promise growth but too often lead to products and services that don’t deliver. The wellspring of BIG growth is opportunity; opportunity that comes by killing ideas as the starting place for growth and replacing them with the pursuit of opportunity.
Opportunity thinking is a powerful approach that empowers us to see potential in new places—across markets, technologies, business models, brands, and design. Understanding opportunity informs, inspires, and generates big ideas that win.
Dr. Henderson weaves a story with examples from history, businesses, quotes and illustrations that provides readers with the inspiration and tools to pursue growth through a deeper understanding of opportunity. An understanding that leads to the insights necessary to build bigger ideas that will win.
Pam Henderson Ph.D. interview about "Killing Ideas" from NewEdge on Vimeo.