Big, sustainable growth provides for today in a way that does not exhaust what will be needed tomorrow. It means allowing our resources to regenerate or evolve so that we may draw from them in the future.
It takes responsibility for the ethical, social, and economic impact upon our employees and the wider community. Companies can certainly grow without acting responsibly, but usually it will come back to harm them.
Alternatively, no company can afford to grow in a way that is great for the environment but so expensive or inefficient that it cannot sustain its business.
That is why many companies are now looking at the triple bottom line—profits, people, and planet.
Seventh Generation has found and expanded opportunity for sustainable growth across the triple bottom line.
Their mission is to inspire a revolution that nurtures the health of the next seven generations. Reduced waste and less toxicity in formulation and packaging... An extensive range of corporate responsibility programs ... even courses on their “for-benefit model”: The reward for Seventh Generation has been sales that have grown 160% since beginning business in 1988.- Killing Ideas, Ch 2, Big Growth