Wednesday, May 8, 2013

Live from FEI 2013: The World Turned Upside Down: Winning in Emerging Markets

The forces shaping emerging markets: Aging, Shrinking, Hypergrowth

In this morning's keynote, Wim Elfrink, Chief Globalisation Officer, Cisco presented his game-changing advice for how to win in emerging markets. He started with a disclaimer slide basically letting us know that thoughts were his own, not Cisco's (Aside: I love disclaimer slides...enjoy seeing how much text and legalese companies can get onto the page - LOL!).

What are the challenges facing us?

  1. New value creation and productivity improvements
  2. Talent mismatch: supply and demand issue
  3. Energy management and urbanization
  4. Access to healthcare and education
At Cisco, they looked at these challenges and found ways to create a new business model born from corporate social responsibility. One of the solutions include sustainable buildings in India (city of the future...a living lab). The benefits of smart cities include environmental (LEED standards), economic (payback), and social impact (child care).

As Wim spoke, I started thinking about how companies like Cisco are taking over for governments. Think about it. Cisco is building infrastructure. They're creating smart cities where they've thought about the holistic impact of people+process+data+things. In essence, with their smart city design, Cisco is helping to manage communities (cities). While they may not be funding their efforts through taxes, it is interesting to think about what Cisco provides and what they will eventually gain by defining the who, what, where, when, why, and how of where the next smart city may sprout up. 

Food for thought...


Alicia Arnold holds a Master of Science in Creativity, Innovation and Change Leadership from the International Center for Studies in Creativity at Buffalo State College and an M.B.A in Marketing from Bentley University. She enjoys writing about creativity and innovation and is published with Bloomberg Businessweek, the Huffington Post, The National Association of Gifted Children, and iMedia Connection. In her role as an award winning, digital marketer, she uses her passion for creativity and innovation to develop breakthrough digital and social experiences. You can connect with Alicia on Twitter @alicarnold.

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