Voice of the Fan Research Overview
General admission, club seat holders, suite holders, single game buyers, competitive analysis, operations, and entertainment & technology all are evaluated.
Focus of Study:
Club focused areas
Game Day factor analysis, what's driving people
Pre-game fan entertainment
League Focused areas
Eliminate information, content and tech gap - make it unique, don't replicate
Locker room cam, referee cam
Reduce pain points - parking lots
Deliver enhanced entertainment, moments, ritual - terrible towels
Re-invest to protect the core
Market the in-stadium experience
Most research is done via online surveys to fans on the lists, one survey per season per guest.