The Disruptor Panel (and Fishbowl)
In this session we started with two disruptors Charlie Sutton from Nokia and Emil Georgiev from GE. Sutton described himself as a "clarifier"(disruptively clarifying) while Emil described himself as an initiator (the one who gets things started).
Here's a shorthand (a.k.a not word-for-word) account of the beginning of the Q&A...
Q: How can you tell when the conditions are right for disruption in the organization?
A (Georgiev): You need to help co-workers understand the importance of empathy. You also need to help them understand a customer's unmet needs and desires in order to pull together the right solution.
A (Sutton): It is important to reduce complexity and break the "gridlock."
Q: Is design the domain in disruption or is it just a coincidence that both panelists are in design?
A (Sutton): Design is key for communication. Using "design fiction" is a powerful way to envision the future of what might be.
A (Georgiev): Storytelling and skits are effective ways to get ideas across. Skits also help help build engagement. These techniques allow you to get to the essence quickly.
A (Sutton): Design thinking is about using primitive tools to talk about sophisticated topics. There's a tension that exists. The quality of storytelling is amping up.
Q: Where does that leave those of us who are in the business of design thinking?
A (Sutton): We may need to develop skills in more advanced storytelling techniques. There will come a time when we put sticky notes up and they (clients) won't buy what we're saying because the presentation won't be high fidelity enough.
Q: What are some of the tools we will need for storytelling?
A (Sutton): Being able to film and sequence, being able to handle a camera
A (Georgiev): Nothing beats face-to-face interaction
A (Sutton): "I prefer people eat together rather than do sticky notes together"
Partway through the fishbowl, Rodrigo Martinez from IDEO joined the panel. He shared the importance of the physical - face to face and prototyping.