Wednesday, May 8, 2013

Live from FEI 2013: Designing a Better Future

The Disruptor Panel (and Fishbowl)

In this session we started with two disruptors Charlie Sutton from Nokia and Emil Georgiev from GE. Sutton described himself as a "clarifier"(disruptively clarifying) while Emil described himself as an initiator (the one who gets things started).

Here's a shorthand (a.k.a not word-for-word) account of the beginning of the Q&A...

Q: How can you tell when the conditions are right for disruption in the organization?
A (Georgiev): You need to help co-workers understand the importance of empathy. You also need to help them understand a customer's unmet needs and desires in order to pull together the right solution.
A (Sutton): It is important to reduce complexity and break the "gridlock."

Q: Is design the domain in disruption or is it just a coincidence that both panelists are in design?
A (Sutton): Design is key for communication. Using "design fiction" is a powerful way to envision the future of what might be.
A (Georgiev): Storytelling and skits are effective ways to get ideas across. Skits also help help build engagement. These techniques allow you to get to the essence quickly.
A (Sutton): Design thinking is about using primitive tools to talk about sophisticated topics. There's a tension that exists. The quality of storytelling is amping up. 

Q: Where does that leave those of us who are in the business of design thinking?
A (Sutton): We may need to develop skills in more advanced storytelling techniques. There will come a time when we put sticky notes up and they (clients) won't buy what we're saying because the presentation won't be high fidelity enough.

Q: What are some of the tools we will need for storytelling?
A (Sutton): Being able to film and sequence, being able to handle a camera
A (Georgiev): Nothing beats face-to-face interaction
A (Sutton): "I prefer people eat together rather than do sticky notes together"

Partway through the fishbowl, Rodrigo Martinez from IDEO joined the panel. He shared the importance of the physical - face to face and prototyping.

Alicia Arnold holds a Master of Science in Creativity, Innovation and Change Leadership from the International Center for Studies in Creativity at Buffalo State College and an M.B.A in Marketing from Bentley University. She enjoys writing about creativity and innovation and is published with Bloomberg Businessweek, the Huffington Post, The National Association of Gifted Children, and iMedia Connection. In her role as an award winning, digital marketer, she uses her passion for creativity and innovation to develop breakthrough digital and social experiences. You can connect with Alicia on Twitter @alicarnold.

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