Spot the trend
When entering a city, refined and rougher parts of it can be easily distinguished by the newcomers by the exterior quality of the buildings, streets and sometimes also the graffiti signs and tags on walls, construction sites and public transport locations.
The role of graffiti has been changing over the last ten to fifteen years. Cultural experts started to sift meaning from the different tags all the gangs and adolescents place in the street. Nowadays, we only start to realize how we capture the next by understanding and appreciating this higher form of signalling and communication.
This is now, according to Steven van der Kruit, the future can be predicted, by using a successful new tool named Firmenich Trenz®Walk.