Monday, April 30, 2012

You need Innovation Strategy and Innovation Technology to Succeed!


If your organization is prepared to embrace innovation as a core value of your company, then you have to pursue two parallel approaches.  These two pillars of innovation are your Innovation Strategy and the Innovation Ecosystem.  They’re in a symbiotic relationship providing the strength to hold up your company’s future.

The two halves and how they work together explained:
As I’ve professed in the past, the Front End of Innovation requires the support of a technology framework.  This means an innovation ecosystem, a place for all your smart people to assemble, to be challenged, to collaborate, to post and enrich ideas.  

Your organization also needs an innovation strategy.   
This means 
  • a commitment, 
  • a steady flow of messages encouraging everyone to engage, 
  • a welcoming place for your people to contribute, 
  • and a firm encouragement for the team to participate.   
To support your innovation strategy you need to put together the two puzzle pieces of Innovation Strategy with Innovation Ecosystems

Without this Innovation Strategy you might find everyone at your company is afraid to post their ideas or comments for fear of being harshly judged by others.  Employees might hold back on their postings until their thoughts are completely flushed out instead of getting those notions out there and letting EVERYBODY flush out the idea.  Without a proper Innovation Strategy your team leaders might be inclined to screen those who want to get involved and let in only certain, trusted people.  

The two sister approaches of a culture of openness coupled with a friendly, versatile technology are both required to successfully deliver on the promise of innovation.    

The Four Parts to the Innovation Circle of Life
(The role of Innovation Strategy coupled with an Innovation Ecosystem)

If you approach new ideas with the notion of “Research and Development”, then think of the Front End of Innovation as the Research Phase.  The very best ideas that result from this collaboration can later move to Development.

The Seeding Stage:  Here’s how the "two sister approach" can work together in the Research Phase.  Both contribute to driving adoption and engagement.  Your Innovation Strategy is supported by the tactical tools in the Innovation Ecosystem.

The Innovation Strategy gets the message out: The Company wants employees to put in time for innovation.  Hear Ye, Hear Ye! Let it be known that their comments, while still respectful, are encouraged to be frank.  The innovation ecosystem offers email integration so it’s easy to invite others and to make certain good behavior is acknowledged.  

Strategy decides to send out a monthly innovation newsletter describing exciting events (and URLs) to be found within the new innovation environment.  Ecosystem makes sure the landing page for those URLS are interesting and it is obvious where the user should look and click in order to participate.  This stage will provide you focus.

The Feeding Stage:  Once Organizational Engagement has begun the two sisters go to work to encourage ongoing collaboration.  Innovation Strategy conducts workshops, events, symposiums or sending out interesting cultural artifacts or invites guest speakers to Inspire people.  The Innovation Ecosystem enables Innovation Managers to moderate discussions, to let people with common areas of interest discover each other and institute social science monitoring and course correction to keep the discussions on track.  The Ecosystem hands it back then to Strategy to promptly and properly communicate success.  This stage encourages collaboration.

The Weeding Stage:  When you successfully get everyone engaged, collaborating together, happily participating, actively contributing, you’ll need the two sisters to manage the tremendous amount of innovation social network activity going on.  Your strategy for innovation will guide your idea flow…which ideas are plucked from amongst the automatically promoted results.  Innovation Strategy will steer the choices made to enrich those ideas.  The Innovation Ecosystem will identify and facilitate the merging and clustering of like ideas.  It will help identify experts to include in the analysis of strengths and weaknesses associated with the ideas and assign a numerical score.  This stage keeps information flowing.

The Harvesting Stage:  If you’ve followed this gardening metaphor so far, this is where you get the payback of harvesting those greatest of all ideas resulting from the collaborative process.  Your clear Innovation Strategy will guide those who select project candidates.  The Innovation Ecosystem helps prepare the final assessment: did we do a cost analysis; did we do a market survey; is it a strategic fit with our other endeavors?  The symbiotic sisters of sustainable innovation help your organization execute on all the hard work that came beforehand.  This is where you execute!

There are two parts to the Front End of Innovation.   
  1. The Innovation Strategy guides your hand.   
  2. The Innovation Ecosystem lets you play that hand.   

Forward you must go if you have any chance to compete in the challenging economic climate in which we all find ourselves.   When you get ready to move forward, you’ll need an expert Strategy partner to share best practices; to bring in experts; to convince everyone to adopt and engage; to help you architect your program.  

And you’ll need Strategy’s symbiotic sister, an Innovation Ecosystem, the technological component that allows everyone to assemble, to collaborate, to capture the quantitative attributes of the chaos and disruption required to make change happen.  Good luck!

If you’d like to see an example of how Innovation Strategy & Culture Consultants work hand in hand with Innovation Ecosystem Technologists, Visit CogniStreamer, and our Partner Cloverleaf at our booth at the coming FEI Conference on May 15 &16 in Orlando.  Come see us in booth 17.

Ron Shulkin is Vice President of the Americas for CogniStreamer®, an innovation ecosystem.  CogniStreamer serves as a Knowledge Management System, Idea Management System and Social Network for Innovation.  You can learn more about CogniStreamer here http://bit.ly/ac3x60

Ron manages The Idea Management Group on LinkedIn (Join Here) http://bit.ly/dvsYWD

CogniStreamer® is an idea management software tool.  It is an open innovation and collaboration platform where internal colleagues and external partner companies or knowledge centers join forces to create, develop and assess innovative ideas within strategically selected areas. The CogniStreamer® portal is an ideal collaborative platform that invites users to actively build a strong innovation portfolio. In addition it provides a powerful resource for internal and external knowledge sharing.  The CogniStreamer® framework is used by industry leaders such as Atlas Copco, Bekaert, Case New Holland, Cytec, Imec, Phillip Morris, Picanol and ThyssenKrupp. CogniStreamer® represents the best use of adaptive collaborative technology to harness human skill, ingenuity and intelligence.


Wednesday, April 25, 2012

FEI TV Presents Alec Bernstein, BMW Designworks USA

In this exclusive interview with FEI TV—the official streamcast network of the Front End of Innovation conference and exposition, Alec Bernstein, Senior Director of Strategy, Research, and Strategic Partnering for BMW Group Designworks USA, discusses:






- The process of creative management 
- How well companies are responding to the recession and how it has sparked a "new risk understanding”
- The difference between taxonomy and process
- BMW Group Designworks USA's key hiring criteria 
And more! Watch this episode of FEI TV and subscribe here!




Editor’s note: 

FEI TV is produced by the 10th Annual Front End of Innovation conference and exposition taking place May 15-17, 2012, in Orlando, FL. 
Official Hashtag: #FEI12 

For more information, to view the 2012 agenda or to register now, visit http://www.frontendofinnovation.com.


ABOUT THE INTERVIEWER


Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Tuesday, April 24, 2012

See who’s attending the Front End of Innovation Conference

The Front End of Innovation is less than a month away! Register now so you don’t miss the event that’s recognized by the industry as the World Leader in Advancing Innovation.

New for 2012: FEI Challenge & Change Sessions. This unique group of innovators will never be in the same room at the same time again. Leverage the knowledge of the group as you work in teams to collaborate and create content in real-time. 

Take a look to see the list of companies already signed up to attend:

3M, HYPE Innovation, Paccor, AAA Club Partners, Hype Softwaretechnik GmbH, Paycor Inc, AB InBev, Idea Couture, Peer Insight, Abbott Nutrition, Imaginatik, PepsiCo Beverages & Food, ABN AMRO, IndustryWeek, PepsiCo Inc, ACS Xerox Company, Ingersoll Rand, Pharmavite, Air Products & Chemicals Inc, InnoCentive, Philips, Alcatel Lucent, Innosight, Philips Respironics, Altitude, Innotiimi, Pitney Bowes, AndSpace Consulting Inc, Innovare, PolyOne Corporation, Appleton, Innovation TRIZ, PopChips, Austen BioInnovation Institute in Akron, Innovia Technology, Procter & Gamble, Baker Hughes, Insight2, Product Development Technologies, Bancolombia, Intel Corporation, Progressive Foam Technologies , Barilla America Inc, Intuit, Prudential Financial, BBMG, Invetech Inc, PSCU Financial Services, Best Buy, Invetech Pty Ltd, Qualcomm Inc, Black I Robotics, iRobot Corporation, Quintiles, Boeing, ITECS, Quirky, Boston Engineering, JHR, Reckitt Benckiser, Career Systems International, John Deere Company, RJ Reynolds Tobacco Company, CBX, John Wiley & Sons, Rolls- Royce plc, CCF Brands, Johnson & Johnson, Sagentia, Celanese, Kalypso, Sandvik Coromant, Childrens Hospital Boston, Kaz USA Inc, SaskTel International, Church & Dwight Company Inc, Kiln, SC Johnson, Clorox, Kimberly Clark, Scholle Packaging, Coca Cola, KL Communications, Sherwin Williams, Colgate Palmolive Company, Kraft Foods Inc, Shire, ConAgra Foods, Landor Associates, Siegel & Gale, Consumer Connections, LEGO Company Ltd, Smart Design, Consumer Insights, Lincoln Financial, SmartOrg Inc, Corning Cable Systems, Logitech, Sopheon, Corning Inc, Lonza Bioscience, Spigit, Deere & Company, Lowes, SSOE Inc., Delta Faucet, LPK Inc, Stanford University, Dragon Rouge, Manitowoc Company, Stanley Black & Decker Inc, DuPont Company, Mars, State Farm Insurance Company, Eastman Chemical Company, Mars North America, Stena Line, Eli Lilly & Company, Marsh & McLennan, Stern and Associates, EMC Corporation, Marsh Brand Partners, Stryker, Energizer Personal Care, Mattel, Synapse Product Development Llc, Entel, Mattel Fisher Price, Teekay Corporation, Estee Lauder Companies, Mazda North American Operations, Telenet Pazarlama, Experian, McKesson Automation, Tennant Company, ExxonMobil Upstream Research Co, Med Institute, TerraCycle, Fidelity Investments, Medtronic Inc., The College Board, Finnish Broadcasting Company Ltd, Merck & Company Inc, The Inovo Group LLC, Fundacion Postnihilismo, Merck Consumer Care, The Pert Group, Gartner, Inc., Microsoft Corporation, The SSOE Group, GE Healthcare, Mondial USA, TIAA CREF, GEN3 Partners, Inc., N2growth, Toniq, General Electric, NASA, True Blue, General Mills Inc, Nationwide, TURBO.cc, General Motors, Natura Cosmeticos, Unilever, Genisphere Inc, NBC Universal, Upstream Thinking, Gerson Lehrman Group, Nestle Purina PetCare, USAA Enterprise Innovation, GFK Market Measures, Nestle USA, Vanguard Group, GlaxoSmithKline, Neurofocus Inc, Vertex Inc, GM, New York Life Insurance Company, WD 40 Company, GOJO Industries, NFPA, Webb deVlam Chicago, LLP, H&R Block, NineSigma Japan, Inc., Whirlpool Corporation, Hallmark Cards Inc, Nokia Siemens Networks Pte Limited, Windham Partners, Harvard Business School, Novartis, Wired Magazine, Hasbro Inc, Novo Nordisk AS, Wm Wrigley Jr, ompany, HB Fuller Company, Novozymes North America Inc, Work Systems, HealthNow New York Inc., OC Tanner Company, Xerox, Hershey Company, OMG Inc, xerox PARC, Hewlett Packard Company, OnStar by GM, Yahoo, Hollister Incorporated, ORC International, Humana, Owens Corning

Your competitors will be there collaborating, why aren't you? Register Now. Use Code FEI12BLOG for 15% off registration.

All the best,
The Front End of Innovation EMEA & USA Team

Monday, April 23, 2012

Now is the time for all Innovators to come to the aid of their company!


I might subtitle this:  Doing something about Innovation is in the news.

If you’ll pardon the co-opting of the title to suit my purposes, let me just simply say there has been a flurry of surveys and thinkers getting on board a message I’ve been pushing for quite a while.  It has three parts:

1.      Companies must embrace Innovation
2.      Organizations need to pay it more than just lip service, they have to take action.
3.      There are two parts to the action:  Provide a framework for collaboration and encourage everyone to use it.

OK, point One:  Of course, easier said than done.  Recently at Fastcompany Aaron Shapiro noted in this blog entry: “But here’s the truth: most companies can’t innovate because everyone is paid to maintain the status quo.”  Companies are so caught up in their “day jobs” they fail to dedicate any time to innovation.  The author’s point, which I echo, is:
Companies must embrace Innovation if they have any chance to succeed.

Point Two:   At Forbes, staff writer Frederick E. Allen, wrote this week Most Chief Innovation Officers Are Just Window Dressing.    He points out that although an ever larger number of companies have executives in charge of innovation, Chief Innovation Officers, a much smaller percentage have clear Innovation Strategies.  Executives at any given company may have accountability for growth, but unless they can gather support from the entire organization, they’re bound to fail.   The author’s point, if I may paraphrase: 
Companies must encourage a bottom up approach to sustainable innovation.  Get everyone empowered.

The third point:  Perhaps the most significant perspective this past week is the survey report released from Cap Gemini.  Even when a company makes the decision to embrace innovation, they still must take the next step of doing something about it.  Employees need to be encouraged to easily make contributions toward the innovation strategy.  A framework must exist, one that’s easily accessible.

To take action companies must indicate openness to others’ ideas; they must make it clear innovation is a core value of the company.  To be successful companies must do more than say they embrace innovation; they need to provide a knowledge management system, an idea management system, in fact a social network to support innovation.  A place for all their smart people to assemble and share information.
Companies must architect a framework for innovation; a place where sharing information, ideas and results take place.

As I said earlier, it is apparent that now is the time for your organization to take very pragmatic steps toward embracing innovation.  If you’d like to see best of breed innovation system leaders in the innovation space, consider attending the FEI Conference on May 15 &16 in Orlando.  Come see CogniStreamer in booth 17.

Ron Shulkin is Vice President of the Americas for CogniStreamer®, an innovation ecosystem.  CogniStreamer serves as a Knowledge Management System, Idea Management System and Social Network for Innovation.  You can learn more about CogniStreamer here http://bit.ly/ac3x60

Ron manages The Idea Management Group on LinkedIn (Join Here) http://bit.ly/ideamg

CogniStreamer® is a Knowledge Management system, an idea management software tool…in fact a social network dedicated to innovation.  It is an open innovation and collaboration platform where internal colleagues and external partner companies or knowledge centers join forces to create, develop and assess innovative ideas within strategically selected areas. The CogniStreamer® portal is an ideal collaborative platform that invites users to actively build a strong innovation portfolio. In addition it provides a powerful resource for internal and external knowledge sharing.  The CogniStreamer® framework is used by industry leaders such as Atlas Copco, Bekaert, Case New Holland, Cytec, Imec, Phillip Morris, Picanol and ThyssenKrupp. CogniStreamer® represents the best use of adaptive collaborative technology to harness human skill, ingenuity and intelligence.




Sunday, April 22, 2012

Earth Day: The Bright Future of Innovation

We wanted to take this opportunity -- as the world mobilizes to celebrate Earth Day and takes collective action to protect our planet and future -- to remind our community of the need to drive sustainability and deliver innovative, scalable, sustainable solutions for our world and to continue to foster the future of Innovation.

Happy Earth Day!



Via Good.is

Saturday, April 21, 2012

How to get a Free Pass to Front End of Innovation Conference

Be our official FEI 2012 Scribe!

We’re offering an exclusive all-access complimentary pass (a $3,995 value) to the Front End of Innovation Conference on May 15-17, 2012, in Orlando, Florida!

We’re looking for an experienced blogger with an interest or background in innovation to live blog at this year’s FEI event and contribute several posts afterwards.

In return for your posts, you’ll be able to connect with FEI speakers and fellow attendees, attend summits and workshops delivered by industry thought-leaders and corporate practitioners on the hottest content areas of innovation.

How to apply:

To apply to be a guest blogger, simply send your name, title, company and a writing sample (a link to your blog posts is recommended) to vrusso@iirusa.com no later than Monday, May 7, 2012

We will review your submissions and contact you directly with more details, if we decide you are a great match.

This opportunity doesn't come often and we encourage you to apply and join us at FEI next month! 

Monday, April 16, 2012

Front End of Innovation Book Club Update & May Pick:Free: The Future of a Radical Price

Last month, we launched our Front End of Innovation Book club


Our first book selection was The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton M. Christensen, Jeffrey H. Dyer and Hal B. Gregersen and Jeffrey H. Dyer will join us April 25, 2012, on LinkedIn to discuss the book. Don't forget to post your questions and comments.


The winners of the signed copy of The Innovator's DNA have been contacted and announced here. Congratulations to our lucky winners!

Our May Front End of Innovation book club selection is Free: The Future of a Radical Price by Chris Anderson.

Chris Anderson

Chris Anderson is the Editor-in-Chief of Wired, selected as one of the top 100 most influential people by Time magazine, he will present a keynote address on New Business Models for the Economics of Abundance in the Digital Information Economy at the 10th Annual Front End of Innovation Conference taking place in Orlando, Fl. on May 15-17, 2012

Download the brochure to learn more about why if the past 10 years have been about discovering post-institutional social models on the Web, then the next 10 years will be about applying them to the real world and Chris' session.

We will post a discussion thread for our group to have an open discourse about FREE and we invite you to chat with Chris in person at FEI 2012 in Orlando. 

About the Book:
The New York Times bestselling author heralds the future of business in Free.
In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.



Thursday, April 12, 2012

The Top 10 Reasons to Attend the 2012 Front End of Innovation

Top 10 Reasons to Attend the Front End of Innovation 

10. More Value than Any Other Event: 
In just 3 days and for one travel spend, you will gain access to over 125 world-class speakers, over 75+ content driven sessions, and over 750 industry peers.

9. All New CIO Panel:
Insights from the innovation leaders: John Hillenbrand, Chief Innovation Officer, OWENS CORNING; Markus Fromherz, Chief Innovation Officer, XEROX; Rob Van Leen, Chief Innovation Officer, DSM; Naomi Fried, Chief Innovation Officer, CHILDREN'S HOSPITAL BOSTON.

8. Access to Speakers/Attendees Before the Event:
All registered participants and speakers are given access to a pre-event networking tool that allows you to see who else is attending, customize your agenda, and connect with those who share your interests with our 'corporate matchmaking' tool.

7. The BEST FEI Keynotes Yet, Including: 
- Chris Anderson, Author, Free & The Long Tail
- Phil Duncan, Global Design Officer, Proctor & Gamble
- Jeff Dyer, Author, The Innovator's DNA
- Michio Kaku, Famed Futurist, Physicist, and TV Personality
- Bill Hoffman, Senior Vice President, Consumer Insights, Best Buy

6. Choose from 8 Learning Formats: 
Only attend sessions with the learning format that's right for YOU. Experiential learning formats, including: FIRESTARTERS, CHAMPIONS, STORYTELLERS , FISHBOWL, SANDBOX, COINS, GREENROOM and CLASSROOM.

5. More Value- Seven Conferences in One: 
 Benefit from the main conference plus either 4 Full-Day Tuesday Summits, the Annual VoC Summit, the Annual Portfolio Management Summit, the All New Trends & Technology Summit, and the All New Co-Creation Summit; OR the Full-Day Workshop on A Universal Framework for the Front End of Innovation; OR the Full-Day Trenz®Walk around Orlando. Download the brochure to learn more.

4. Stories that Will Inspire You: 
Hear from innovators like Brian Hart, who lost his son to a roadside ambush in Iraq, and created an affordable robot that defuses bombs so troops don't have to. The result? Popular Science's "Best of What's New" and "Top 100 Innovations of the Year".

3. Celebrate Collaboration and Co-Creation:
Other conferences focus on what's already been done. FEI's all new CHALLENGE & CHANGE sessions leverage the collective intelligence of our fantastic attendees. 

2. 70 Real-World Case Studies: 
Break-out speakers worthy of the main stage:
 - Gordon Jones, Director, Harvard Innovation Lab
- Barry Calpino, Vice President, Breakthrough Innovation, Kraft
- Bill Lunderman, Vice President, Global Strategic Brand Design, Colgate-Palmolive
- Karent Freidt, Lead, Navigation Center for Creativity, Collaboration & Innovation, NASA

1. Your competitors will be there:
Can you afford not to be? Download the FEI brochure for more details.

 Register before 4/13/2012 & save $100!  Use Code FEI12BLOG for an additional 15% off.

We hope to see you in Orlando next month!

Registration Details: 

Please mention your FEI Blog Reader priority code: FEI12BLOG
Online: www.frontendofinnovation.com
Phone: 888.670.8200
Email: register@iirusa.com

Tuesday, April 10, 2012

Is Brainstorming Detrimental to Good Idea

In the article: Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively by Daniel Sobol at Fastcodesign.com, it's argued that innovation’s secret sauce is deliberative discourse and the following five key rules of engagement apply to arguing and discussing ideas:

1. NO HIERARCHY
2. SAY “NO, BECAUSE”
3. DIVERSE PERSPECTIVES
4. FOCUS ON A COMMON GOAL
5. KEEP IT FUN

Do you agree? Are there benefits/disadvantages to brainstorming in the traditional sense or should be a democratic discourse as noted by Sobol?

Thursday, April 5, 2012

Where Does Innovation Actually Come From?

It all starts with dreams. 

From these dreams, comes the magic. 

And from the magic, we move to 

vision, strategy, and new product development...


Introducing the Front End of Innovation Orlando Trenz®Walk: Beyond the Magic of Disney World(**Note, the Trenz®Walk is only open to the first 20 participants and will sell out.)
*Photo Credit: Disney.go

By exploring the Magic Kingdom with us, you will have a rare opportunity to discover this whole new, magical world of trends in their infancy. The question then becomes, how will we act on them?

WHERE will Trenz®Walk take place: 


As "cultural anthropologists", we'll go on a voyage of discovery into the world of dreams- exploring Walt Disney World's Magic Kingdom, while incorporating our tracking skills of slowing, looking down, and expanding perceptions to generate new insights and creative thinking.

HOW can Trenz®Walk benefit me: 


Firmenich's 'Trenz Walking' is a unique system to detect trends in their infancy (mostly 3-4 years before they globally manifest themselves). It allows not only to signal the new early, but also to reveal the process of change/trends. "Cool Hunting" identifies these trends and results in culturally relevant business opportunities, from branding the product development to delivery.

**** Trenz®Walk is limited to 20 participants on a first come first serve basis.****

View our Trenz®Walk Gallery: Zurich, New York, Miami








DON’T MISS OUT! REGISTER NOW!

Each year FEI celebrates the power of collective intelligence by creating an environment that empowers innovators to have the confidence to contribute meaningfully. No other event exists that attacks present and future challenges through content rich conversations and collaboration. Download the brochure to see why you can't miss FEI 2012.

Wednesday, April 4, 2012

FEI TV Presents Navin Kunde, Partnerships Leader for Open Innovation Networks at Clorox

In this exclusive interview with FEI TV—the official streamcast network of the Front End of Innovation conference and exposition — Navin Kunde, Partnerships Leader for Open Innovation Networks at Clorox discusses:

  • - Clorox's rather novel approach to sourcing and partnering with innovation suppliers
  • - What distinguishes Clorox’s approach to engaging and managing traditional innovation services providers from that of other companies
  • - The metrics by which they identify and reward the most innovative providers
  • - The unique set of challenges and thereby, the novel approach Clorox has developed in working with independent inventors 
  • - What other types of entities, organizations or models are you exploring to help propel innovation at Clorox


And more! Watch this episode of FEI TV and subscribe here!

Editor’s note: FEI TV is produced by the 10th Annual Front End of Innovation conference and exposition taking place May 15-17, 2012, in Orlando, FL. Official Hashtag: #FEI12

For more information, to view the 2012 agenda or to register now, visit www.frontendofinnovation.com.





ABOUT THE INTERVIEWER


Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.

Monday, April 2, 2012

How Do True Innovators Learn?

Learning and the learning process, from theory to practice, has been greatly debated since the time of the Greek philosophers; Plato, Aristotle and Socrates. There is no doubt today however, that we as individuals learn in different ways - that we absorb and process information, organize ideas, are influenced by reflective and external insights, experience and environment in distinct, unique ways.

Statue of Socrates. Academy of Athens, Greece
Here at the Front End of Innovation, we believe in facilitating, fostering and constructing opportunities for collaborative learning, built upon experiences and an environment that advances innovation for everyone involved. In other words, not only are our events catalysts for change but also for learning.

One way of achieving this goal, we believe, is by removing external constraints, noise and prescribed ways of doing things, which often leaves you ill equipped to challenge change and its complexities. Another is by removing boundaries that prevent you from connecting, sharing, playing and exploring - offline and online - within the innovation space.

Our focus at this year at FEI is transcending complexity.

Here's a video from Front End of Innovation 2011 that offers you a window into what we mean, the overall FEI experience and some of the learning formats noted below:



The Front End of Innovation event is unique every year in that you can customize your own experience. There are 8 unconventional learning formats that encourage discourse among attendees about ideas, concepts, and relationships, which create environments and scenarios where the speaker is not the only source of knowledge. These formats also aid in the reflection on activities, content and the analysis of ideas and services that enable you to transform your FEI activity into broader understanding and reap greater tranformative value.

Front End of Innovation Learning Formats include:

FEI Fishbowl: Fishbowl panelists begin by tackling a specific challenge within a key hot topic area. After their initial discussion, an audience member joins the panel, and one original panelist rotates out. This pattern continues until we ultimately have a new set of five people at the end of the fishbowl.

FEI Sandbox: Don’t just listen- act! This format puts you to work on-site and in real-time.. These activities are designed to allow you to approach problems from different viewpoints, testing out assumptions, and redefine meaning.

FEI Coins: Just as there are 2 sides to a coin, there are always 2 ways to tackle an innovation challenge. Each coin session features two case studies from different industries experts tackling the same challenge. Compare and contrast how each company achieved success in different ways, with different models, and different mindsets.

* To see ALL of the 8 learning formats available, view the 2012 agenda, register and customize your experience, please visit: http://www.frontendofinnovation.com.

Sunday, April 1, 2012

Innovation has achieved 100% Adoption Rates!


In a new study conducted by the Chinese university of Ax Ho, it’s been discovered that we have finally achieved worldwide complete adoption of innovation principles. After struggling to get corporations, governments and the public to realize embracing innovation is the only way to get global economies out of its current rut, ubiquitous cultures of innovation finally prevail.

It appears every corporation is using a “connect and develop” approach and every single government organization is using crowd sourcing to find ways to solve common problems. Companies encourage their employees to spend at least 10% and as much as 20% of their time dedicated to doing things either “better” or doing things “differently”.

Today’s social networks lend themselves perfectly to support the fuzzy front end of innovation, encouraging chaos, disruption and the serendipitous collaboration of smart people. “It’s been quite a struggle, in fact we thought it would take years”, says Apollo Rif Distinguished Doctor of Innovation at the University of Amsterdam. “But it appears, based on this study, that the world has embraced innovation”.

For more information read the complete study here: http://bit.ly/HckM6q

Clicky Web Analytics