Monday, November 26, 2012

Drive Successful Innovation at the Front End through Consumer Co-Creation

The consumer is the ultimate judge of every new product/service offering - and yet the consumer is often absent from the development process. Consumer participation is critical to ensure you drive successful front-end innovation.

Introducing the all NEW FEI EMEA Customer Driven Innovation Summit: Co-Creating for Innovation, By Demand

Featuring sessions on:

• CO-CREATE: The Collaborative Innovation Process
Pierre Swart, Global Head of Innovation Delivery, British American Tobacco
• Innovation through Global Collaboration: Nokia’s Ideas Project
Kirsten Kuehl, Head of Developer and Community Innovation, Nokia
• From Value Chain Business Logic to Brand Eco-System: Consumers Are Not Just Consumers Anymore
Tormond Askildsen, Senior Director, LEGO Group
• Dealing with Customer Centric Innovation: How to Fuse the Entrepreneurial Spirit with the Desire to Control Risk in the Corporate Environment
Pamela Pauwels, Director Customer Insights and Innovation, Philips Healthcare
• Customer Driven Innovation at Nestle Research Centre
Andrey Evtenko, Consumer Insight Specialist, Nestle Research Centre, Nestle

Take a look at this year’s program to see how some of the world’s leading companies are successfully introducing customer co-creation into their innovation cycle.

Readers of this blog save 15% off the standard rate. Mention code FEIEMEA13BLOG to reserve at this rate. Register here:

Online:http://bit.ly/SoxOCm
Email: register@iirusa.com
Phone: 1.941.554.3500 

P.S. Don't forget to join us for our upcoming webinar series! Details here.

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