Thursday, August 16, 2012

Making Innovation Systemic, Not Episodic

At the upcoming BEI: Back End of Innovation conference, James Stikeleather, Chief Innovation Officer & Executive Strategist, DELL SERVICES will be presenting Innovation: The Only Sustainable Advantage as the closing keynote of our summit day.

This video, posted to YouTube by Dell Services, gives a great sneak peek of some of the innovation philosophy happening at Dell. My favorite quote was the following:

 "There's this kind of a mindset that innovation is this very artsy-fartsy, episodic kind of activity, when in effect innovation can be a very systemic, managed, measured predictable process"
 For more innovation insights from Stikeleather, watch the full video:



Competency in innovation comes from a culture of innovation, which in turn only comes of a repeatable, measureable, manageable process for innovation. Systemic, not episodic. Join James as our closing summit Keynote as he talks about the systematic process for innovation and why it’s so critically important to get started on a creative innovative culture.

Dell will also be hosting a VIP Roundtable Dinner at BEI. To inquire about participating in this exclusive reception please contact DELL directly at Jessica_Ethridge@Dell.com  

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing and a background in publishing and advertising. As part of the FEI team at, she tweets at @BEI_innovation and is the voice behind BEI:Back End of Innovation on Facebook and LinkedIn.

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