In celebration of our pick, our featured author will be joining us for a live discussion on LinkedIn on Wednesday, September 19th, 2012, and we have two signed copies of the book to give away to our readers.
About The Book:
Corporations are undergoing a radical transformation as managers seek new ways to grow. Courageous CEOs challenge their organizations to break down the walls and invite the outside world in. Visionary managers see the entire world as their new product development organization and gather the finest resources from around the globe to create products. These men and women are changing more than their organizations. They are changing the nature of business itself. Most management books are designed to help managers think differently. This book is designed to help managers act differently. We will follow executives as they redefine their firms in search of a better way to grow. We will help employees break out of the cubicles of their minds and embrace external products and technologies. We will watch product development teams win marketplace battles by integrating their skills with the talents of others. This book breaks through the 50,000-foot fluff of buzzwords such as “win-win” and “leverage” and takes you into the trenches. We will follow managers as they gather in groups of twos and threes … and tens, to lead their employees in this new growth model. This is more than a book on corporate growth. It is an open letter to management, a challenge to rethink the boundaries of the firm and view the entire business world as a single resource base. Many will find this book provocative. Some will find it disturbing. The value of these words will be judged by their impact on the only two measures that count, improving the firm's ability to maximize its presence in market space and increasing the bottom line.
About the Author
Gene Slowinski is the Director of Strategic Alliance Research at the Rutgers University Graduate School of Management. He is also Managing Partner of the Alliance Management Group. Prior to forming the Alliance Management Group, he held management positions at AT&T Bell Laboratories, and Novartis Corporation. In addition to a Ph.D. in Management, Gene holds an MBA and a Masters Degree in the sciences. For the last 20 years Dr. Slowinski has consulted and conducted research on the formation and management of strategic alliances, joint ventures, mergers, and acquisitions. His clients include GlaxoSmithKline, Merck, Lucent Technologies, Motorola, Johnson & Johnson, Ethicon, ExxonMobil, AT&T, Becton Dickinson, Procter & Gamble, Battelle, and many other Fortune 500 firms. An author and lecturer, Gene has presented his work to The Conference Board, The Licensing Executives Society, The Industrial Research Institute, and The American Electronics Association. His articles on managing strategic alliances can be found in Business Horizons, Research and Technology Management, Mergers and Acquisitions, Economic Development Quarterly, Les Nouvelles, Cooperative Strategies in International Business, The Journal of Advanced Management, and Managing the High Technology Firm. In 2003, Gene co-authored the book The Strongest Link with Matt Sagal. Gene is active in the technology management community. He is a member of the Academy of Management, The Conference Board's International Council on the Management of Technology and Innovation, the Industrial Research Institute's Research-on-Research Committee, and the Technology Management Research Center at Rutgers University. In addition, he is on the Board of Directors of Advanced Adjuvants LLC. Gene's latest book, Reinventing Corporate Growth: Implementing the Transformational Growth Model, examines the cutting edge strategies which have been widely implemented by today's top companies. The concept of Transformational Growth (T-Growth) focuses on how company's achieve exceptional levels of growth through better utilization of resources and increased cooperation with the companies who have the resources you need. By joining forces with other world-class companies and sharing resources firms have been able to grow in new and profitable ways. In this highly anticipated book, Dr. Slowinski highlights some of the more successful examples of T-Growth in both an informative and entertaining style, while offering his expert first hand analysis of this innovative corporate strategy.
To Enter This Give-away:
You have several options for entering our book giveaway, and for each task performed you will receive one entry into the contest. Tweet about the book club (as much as once per day), follow us on twitter, "like" us on Facebook, or leave a comment below telling us which session you are most looking forward to at BEI: Back End of Innovation. We have two signed copies of the book to give away and winners will be contacted at the end of the contest. This contest runs through 08/16/2012 at 12:01am.
Enter using the widget below:
a Rafflecopter giveaway
A Refresher on How the Innovation Book Club Works:
Every month, the FEI Team will select a recently published book based on innovation. We will feature the book here on The Front End of Innovation Blog.
This month's book club discussion will take place in our Back End of Innovation LinkedIn Group. You must be a member of our LinkedIn Group to participate in the conversation. You can join here.
All group members are invited to post their unbiased reviews, comments and questions on the thread as we read the book together (or if you've already completed it). We will post a recap of some of the best comments and reviews from LinkedIn to feature and share publicly here on our blog, with the permission of the contributor.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing and a background in publishing and advertising. As part of the FEI team at, she tweets at @BEI_innovation and is the voice behind BEI:Back End of Innovation on Facebook and LinkedIn.