Front End of Innovation 2012 pre-conference day.
Innovation at Burt's Bees, Driven by: 3 Pillars
Food Inspired: Liquid crystal technology
Power of Nature's Defenses: Willow Tree & salicylic acid
Biomimicry: Spiderwebs for strength,
Seek examples of the 3 pillars, these are perfect examples of transcending complexity and innovation at play.