We kicked off the Future Trends and Technology Summit this morning at the Front End of Innovation 2012 taking place in Orlando, Florida with a session on Trends That Drive Innovation...a Breakdown by Generations presented by Cheryl Swanson, Managing Partner at Toniq.
Brands who want to be successful must explore the driver for ALL generations.
Silent Generation Trends/Drivers of Innovation
Living younger longer, Sharp as a tack, Active aging, Made for me, Athletics and Exercise
Stylish mobility, safe autonomy, multi-sensorial companions,
Boomers Trends/Drivers of Innovation
Learn & Grow, DIY & Crafts, Volunteerism
Budget, Enough not to worry, Spend on what matters
Downsize this, Upcycle
Health & Wellness