Tuesday, May 15, 2012

Live from Front End of Innovation 2012: Trends That Drive Innovation

Cheryl Swanson

We kicked off the Future Trends and Technology Summit this morning at the Front End of Innovation 2012 taking place in Orlando, Florida with a session on Trends That Drive Innovation...a Breakdown by Generations presented by Cheryl Swanson, Managing Partner at Toniq.

Brands who want to be successful must explore the driver for ALL generations.

Silent Generation Trends/Drivers of Innovation

Living younger longer, Sharp as a tack, Active aging, Made for me, Athletics and Exercise
Stylish mobility, safe autonomy, multi-sensorial companions,
Social Connectivity: 
Social Media

Boomers Trends/Drivers of Innovation

Learn & Grow, DIY & Crafts, Volunteerism

Budget, Enough not to worry, Spend on what matters

Downsize this, Upcycle

Experiential Dicovery
Health & Wellness
Social Media

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.

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