Last month, we launched our Front End of Innovation Book club.
Our first book selection was The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton M. Christensen, Jeffrey H. Dyer and Hal B. Gregersen and Jeffrey H. Dyer will join us April 25, 2012, on LinkedIn to discuss the book. Don't forget to post your questions and comments.
Our May Front End of Innovation book club selection is Free: The Future of a Radical Price by Chris Anderson.
Chris Anderson is the Editor-in-Chief of Wired, selected as one of the top 100 most influential people by Time magazine, he will present a keynote address on New Business Models for the Economics of Abundance in the Digital Information Economy at the 10th Annual Front End of Innovation Conference taking place in Orlando, Fl. on May 15-17, 2012.
Download the brochure to learn more about why if the past 10 years have been about discovering post-institutional social models on the Web, then the next 10 years will be about applying them to the real world and Chris' session.
The New York Times bestselling author heralds the future of business in Free.In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.