Thursday, March 22, 2012

Introducing the FEI Book Club: Win a Signed Copy of The Innovator's DNA

We've noticed a lot of discussion centered around the reading the best books on innovation lately, especially in terms of must-read innovation book lists, and which ones to read in a time of information overload - when everyone is a content producer/publisher.

As such, we've decided to launch our very own Front End of Innovation Book Club featuring the latest books with an innovation focus and leveraging the collective intelligence, thought leadership, and authority of our online community.

How the FEI Book Club Works:

Every month, the FEI Team will select a recently published book based on innovation. We will feature the book here on The Front End of Innovation Blog, along with a free book giveaway when available.

The book club discussion will take place in our 17,000+ Front End of Innovation LinkedIn Group in a thread started by me each month. Therefore, you must be a member of  our LinkedIn Group to participate. You can join here.

All group members are invited to post their unbiased reviews, comments and questions on the thread as we read the book together (or if you've already completed it) each month. When available we will have the author(s) scheduled to participate in the discussion as well at the end of each month.

We will select the best reviews from LinkedIn to feature and share publicly on our blog, with the permission of the contributor.

Together, we will build a timely, continuous, crowdsourced archive of best innovation reads featuring the brightest and most inspiring thinkers of our time.

FEI Book Club Selection: April


Jeffrey H. Dyer
Our inaugural FEI Book Club selection is co-authored by Front End of Innovation 2012 Keynote Speaker, Jeffrey H. Dyer, the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University and Chair of the Department of Organizational Leadership & Strategy.

We have five signed copies to giveaway to celebrate our book launch and Jeffrey will be joining us on LinkedIn at the end of April to answer questions and discuss the book. Winners will be selected randomly and contacted via email.

UPDATE: Jeffrey H. Dyer will join us April 25, 2012, on LinkedIn to discuss the book.

Join the discussion here.

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton M. Christensen, Jeffrey H. Dyer and Hal B. Gregersen 
Are you the next Steve Jobs?
You could be as innovative and impactful—if you can change your behaviors to improve your creative impact. 
In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.
By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. 
Once you master these competencies (the authors provide a self assessment for rating your own innovator’s DNA), the authors explain how you can generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge. That innovation advantage can translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies.  
Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.
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Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen. She will be attending the 10th Annual Front End of Innovation event, taking place in Orlando, Florida on May 15-17, 2012, and covering the event live via Twitter and the FEI Blog. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.

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