What they shared with our group of attendees was a new mind set, introducing the art of spotting trends before they become trends.
After all where do trends come from?
What is their common denominator or driving force? Who are the players and what are the macro-patterns deciphered from global trends?
Steven and Mikel shared with us how to be cultural anthropologists and scope out a cutting edge street art scene for ideas that serve as parameters for what will be a future trend 2-5 years down the line. What they have observed after years of doing this is that there are 12 cities in the world that are predictive heavy-hitters through various mediums of street art - that can be interpreted into larger patters and then trends or business tools.
Observe Change. Be the Change.
Innovation culture starts from within but it also begin from outside by keeping your eye and ears low to the ground, monitoring the young and digging into subcultures, for business-relevant socio-economic change that you can toward predictive tools and stay ahead of the innovation curve.
Here are some photos from our journey through District 5 and the things that popped out at us:
|Walking across the Limmat River, into District 5 also known as the Industriequartier|
|Tribal-looking street art depicting patterns of red and orange and religious tones|
|Fire: A world in crisis|
|A cry for unity, orange again spotted|
|The old is new again|
|A city anthropomorphized|
|Idea Hunters in Action|
|Proprietor Alberto Friedrich, Stilrad explaining how his unique bike shop leads the pack among retailers|
|Slow and Steady...., nature wins|
We wrapped up the day by visiting and touring Stilrad, a one-of-kind bike shop offering tailor-made bikes and accessories and visiting the Freitag shop, where old was made new again. The shop is constructed of re-purposed Freight cars.
Front End of Innovation EMEA in Zurich, Switzerland the 6th annual