Tuesday, February 28, 2012

Live from FEI EMEA: Using Online Distributed Organization to Boost Innovation

Next we moved on to Using Online Distributed Organization to Boost Innovation presented by Christopher L. Tucci, Chair in Corporate Strategy & Innovation at the Ecole Polytechnique Fédérale de Lausanne.

Open Innovation - bringing the "inside out" and "outside in"

Take advantage of social and Web 2.0 for crowdsourced innovation, participation and maximum exposure for your business and products.


CNN Ireport
Lego Universe
Netflix Prize
Facebook Translation Project
Google Image Labeler

Open Source:
Amazon Mechanical Turk
Facebook Translation Project
Gutenberg Proofreaders - CAPTCHA Translators

Community and monetary compensation are great motivators for participation.

Use outside sources to seek imput on innovation or develop products that enable open innovation.

Valerie M. Russo is a Senior Social Media Strategist at IIR USA with a technology, anthropology, marketing and publishing business acumen.  She will be attending the 6th annual Front End of Innovation EMEA in Zurich, Switzerland on February 27-29, 2012, and covering the event live via Twitter and the FEI Blog. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.

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