We began this afternoon at the Front End of Innovation EMEA event in the Involve Everyone: Overcome the Not Invented Here Syndrome Track with Siemens Smart Grid Innovation Contest presented by Michael Heiss, Principal, Globally Responsible for Open Innovation Networks, Siemens AG.
Phase I: Public idea contest: Open to all, leveraged Social Media for max. exposure
Phase II: Call for Academic Research Proposals: Universities only, utilized SCOPUS database to attract a select scholarly audience.
The stock market price of the project shows the challenges of applying a new method.
Key Lessons learned from the contest:
- Crowd Ideation in complex technology fields is more challenging than others - light design can be understood and evaluated better.
- Attracting participants via Social Media is "free of charge" but hard work.
- Customers and Government were attracted by the contest but as lurkers rather than engaged participants submitting ideas.
- It is beneficial to ask your most valuable contributors for their recommendations on winners selection (reward participation = invite them to the ceremony).
- If research topic is confidential have a clause about privacy.
- Abstract need to be limited by 250-word count.
Participants participated not for the award but for visibility at Siemens and possibly get hired by the company.
Front End of Innovation EMEA in Zurich, Switzerland the 6th annual