• Finding new ideas using inside and outside parties
End consumers are a valuable resource for ideation.
Lawyers are a roadblock to open initiatives.
• Choosing the right audience and type of participation
Factors: Vested interests, Quality of relationships, Model of engagement, commercial considerations.
• Extending innovation workspace by agile ideation software use
• Behavior and its impact on running ideation campaigns process will bring rewards
Build a roadmap, internal test drive, outcomes...
Have the sequence in place, measure success of objectives with a matrix, examine outcomes and repeat for sustained innovation.
More case studies here.
Front End of Innovation EMEA in Zurich, Switzerland the 6th annual