Humanity in Every Touchpoint of Your Brand.
She shared with us some of the changes and case studies that happened behind the scenes at Starbucks.
Revamp brand strategy: expression, mature and emerging markets, global and local, evolving business model
What has changed in the world that requires
A Shift from the "Me" world to the "We" world
From "brand" to "community"
One size does not fit all anymore
Consumer's individual preferences should be embraced and their choices should be celebrated as extraordinary.
Starbucks just needed to find it soul. First thing they did was change the logo.
Front End of Innovation EMEA in Zurich, Switzerland the 6th annual