Tuesday, February 28, 2012

Live from FEI EMEA: The Art of Innovation Management

In the first afternoon session Hein de Keyzer, CEO at CogniStreamer introduced his Platform for Innovation.

About 10 years ago the main problem of Innovation Managers was, that it was hard to overlook the big picture- a strong need to optimize the Front End of Innovation became obvious. Therefore, CogniStreamer developed a redesign of the Front End of Innovation to improve the Stage gate process, starting about 6 years ago.

The main challenges for companies and their Innovation Managers are:  

How to move from incremental to disruptive innovation?
How to create an environment and a platform that people within the company can work together?

How can we help people that they share information and drive towards results?
How can we strengthen this by the help of new tools?

The underlying base premise for the CogniStreamer approach is: Everybody is an innovator! Based on the Company’s experience People pop up that have not been defined as experts before.

It’s about tunneling and suggestion.Via the platform the information ia pushed through the workflow until getting results. Based on the profiling and the content the right people are identified to participate and being invited.

 In a metaphoric way a gardener does seeding, feeding, weeding and harvesting, this is what CogniStreamer supports within the innovation process. The Innovation Manager needs to be the gardener but he should use effective tools like the platform.

Frauke Lohr is running her own consulting business named Comsciencia, targeting customers from industry, academia as well as politics with special focus on innovation topics. She is currently attending the 6th annual Front End of Innovation EMEA in Z├╝rich, Switzerland on February 27-29, 2012, and covering the event live via the FEI Blog and Twitter.

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