Wednesday, February 29, 2012

Live FEI EMEA: Rethinking the Relationship Between Producers & Consumers Part 2

Recap of panel discussion:

  • Jeroen Razoux Schultz, User Experience Design, TomTom
  • Hari Nair, Global Director, Advanced Concept Design, Whirlpool
  • Stefan List, Head of Cabin Innovation Strategy & Concepts, Cabin Innovation & Design, Airbus

- integrate well
- integrate consumer insights by making it a mindset, cultural standard -- hardest thing to change but it can only start from the point
- there is a lot of noise from insights, you must differentiate between valuable and "the rest"
- also find inarticulate needs of the consumer
- balance client needs and consumer needs - find happy medium
- design for people, design with people, design by people, co-create with consumers

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