Consumer is Boss
Consumers have different mind-sets and desires and show different habits in various parts of the world with regional specifics. You really need to know what they are actually looking for to make sure that your innovation has a chance to successfully penetrate the market. But what consumers say is not necessarly wht they do and think.
He moved on to talk about different Innovation Types, differentiating between
- Commercial Innovation - no product changes
- Incremental/ sustained - structured and "predictable" improvements
- Disruptive- Business model impact implying change of rules, unpredictable
About the Author:
Frauke Lohr is running her own consulting business named Comsciencia, targeting customers from industry, academia as well as politics with special focus on innovation topics. She is currently attending the 6th annual Front End of Innovation EMEA in Zürich, Switzerland