Tuesday, August 30, 2011

Successful idea management systems promote collaboration. Ideas are the result.


Gaming Ideas: The individual’s opinion is less reliable than the crowd’s opinion. That’s “gaming” as a verb.

There is a facet of idea management where a marketplace of ideas is put out to the community for members to buy and sell like a stock market. The problem: a really good game player can push a bad idea to the top because of the game, not because of the value of the idea.

The same thing holds true when the best ideas are automatically promoted based merely on votes. If there is a prize for the “winning” idea in an idea management system, there is nothing to stop an inventor from lobbying the crowd to submit their votes. Someone can send out an email to the voting community to please send their votes their way. “My kid’s starting college this fall, please vote for my idea”.

What is reliable is the cumulative activity of the community based on good social science. The best ideas are the ones who accumulate the most votes, sure, but also the ones accumulating the most comments, the most votes on comments, the most views, the most “follows”, the most “alerts”, the most bookmarks, the most clustered similar ideas, well you get the idea. The crowd’s opinion can be relied on as an accurate measure of their wisdom.

There are many pitfalls that the unwary can step into when inviting smart people to collaborate. The way any one individual acts is interesting. But the way all the individuals act can be measured reliably.

From this past Sunday’s Boston Globe: Don’t believe your eyes. All of us--but especially those in certain professions and pursuits--rely on visual intuition to make consequential decisions. Unfortunately, visual intuition can go horribly wrong, as when drivers or pilots misjudge their surroundings. A newly published study from a researcher at the University of California at Berkeley highlights just how easily this can happen. Students shown a simple pattern of blue and red squares consistently overestimated the percentage of squares of whichever color was clustered in the middle. This was true even when students could bet money on their judgment. When dealing with a more intricate pattern, however, students had less confidence in their visual judgment and didn’t let it affect their bets.

Andrade, E., “Excessive Confidence in Visually-Based Estimates,” Organizational Behavior and Human Decision Processes (forthcoming).

And just like visual intuition can go horribly wrong, so can the other sensorial clues any one individual may interpret and act upon. The nature of collaborative systems is their acts of collaboration. In fact the goal is not to get the best or most ideas. The goal is to get everyone consistently collaborating and the result is the discovery of the best ideas.

Ron Shulkin is Vice President of the Americas for CogniStreamer®, an innovation management system. You can learn more about CogniStreamer here http://bit.ly/ac3x60

Ron manages The Idea Management Group on LinkedIn (Join Here) http://bit.ly/dvsYWD . He has written extensively on Idea Management (Read Here) http://bit.ly/b2ZEgU . If you search on “Shulkin” here at the FEI blog web site, you’ll find numerous entries on idea management systems.

CogniStreamer® is used as the backbone for many companies’ culture of innovation. It is the idea collaborative tool to generate ideas. CogniStreamer is both an innovation knowledge management and idea management software tool, available both SaaS and behind clients’ firewalls. It is an open innovation and collaboration platform where internal colleagues and external partner companies or knowledge centers join forces to create, develop and assess innovative ideas within strategically selected areas. The CogniStreamer® portal is an ideal collaborative platform that invites users to actively build a strong innovation portfolio. In addition it provides a powerful resource for internal and external knowledge sharing. The CogniStreamer® framework is used by industry leaders such as Atlas Copco, Bekaert, BPost, Case New Holland, Cytec, Imec, Picanol and ThyssenKrupp. CogniStreamer® represents the best use of adaptive collaborative technology such to harness human skill, ingenuity and intelligence. Plus it supported by a team of experts who have built best practices and lend guidance based on practical experience.

Wednesday, August 24, 2011

Target’s Senior Trend Specialist Talks Trends that Spark Change Now


Time to make your move! The recent market shifts have proven that now, more than ever, you need to set a strategy for turning your goals into actionable results.

Future Trends 2011 is the best business trends event in the world because it's all about taking action. Here's just a few of the ways the 3-day experience of Future Trends will help you spark change NOW.

TUESDAY: MIAMI TRENZ®WALK - 10 MORE SPOTS OPEN!
Great news! We are excited to announce that we have secured an additional Trenz®Walk leader who can take on 10 more people! Join your peers on Monday and detect trends in their infancy as you explore various environments around Miami. See the full description here.

WEDNESDAY: CASE STUDIES ON TAKING ACTION NOW
• The Cure for the Common Trend: How to Design & Communicate Trends that Spark Change Now (Dipanjan Chatterjee, Senior Trends Specialist, Target Corp.)
• Fast Moving Cultural Trends to Act on Now and Slow Moving Trends for the Future (Grant McCracken, Author, Chief Culture Officer)
• The "New Normal" - The Changing Economy and It's Differential Impact on the US Consumer (Robert Batic, Director, Portfolio Strategy and Analytics, Kraft Foods)
See the full agenda here.

THURSDAY: PUT IT ALL TOGETHER INTERACTIVE COLLABORATION SESSION
Josh Rubin, Founder of Coolhunting.com reviews key themes that have been discussed at the event, and how to take action on them. This attendee sourced activity ensures you walk away with REAL solutions to current challenges. See the full outline here.

We hope you will join your community of trend spotters, corporate thinkers, and news makers at the Gansevoort this October in Miami.

Register now as a reader of this blog with code FEI2011blog & save 15% off the standard registration rate. Register here.

We look forward to seeing you this October in Miami!

The Future Trends Event Team

Follow us on Twitter or become a fan on Facebook for event updates and industry news.

Tuesday, August 23, 2011

Citi Venture Capital Chair & CIO Reveals Tips on Partnering for Market Success

Are you truly tapping into all the latent brainpower and imagination available to you?

Its time to start mobilizing and monetizing as many minds as possible - both inside your organization and across your extended network of customers, suppliers, and partners - in search for innovative new ideas and growth opportunities.

Start Partnering for Market Success at BEI 2011: Back End of Innovation, October 17-19.

Step 1- KEYNOTE: Citi's Chairman of Venture Capital Initiatives and Chief Innovation Officer, Debby Hopkins presents: Developing and Leading an Approach to Creative, Forward-Looking Collaboration.

Step 2- GET HANDS ON: Rowan Gibson, Author, Innovation to the Core, leads a collaborative exercises on People & Skills.

Step 3- GET IN-DEPTH: Unique breakout sessions provide you with the opportunity to explore the topic in greater detail via varied learning formats.

CASE STUDIES:
Panasonic's Metrics of Success for Venture Collaboration - Panasonic Venture Group
Taste Tomorrow: Identifying and Nurturing Our Next Big Brands - Coca-Cola
New Business Creation: The Art of Dealing with "Teenagers" - Philips

PANEL INSIGHTS:
Commercializing Innovation: The Right Partnership Make the Difference
 - Cisco, American Express, Clorox, General Millls

Join us this October in San Diego at BEI 2011 as we bring together the best in innovation execution to help you Create a Sustainable Corporate Innovation System.

Register by August 26, 2011 & 
Save $200 off the standard & onsite rate

Please mention priority code: BEI11BLOG when registering.

To Register...
Online
888.670.8200 or 941.554.3400
eMail: register@iirusa.com

Monday, August 22, 2011

The top 10 ways to get your team to contribute the best ideas.



You want to make certain your collaborative system for the front end of innovation encourages team members to contribute to the ideation process. Practical experience tells us we can lend the following practical guidance.

1. Your collaborative system should employ “persuasive design”. It may sound superficial, but the graphical user interface is an important part of the collaborative system. The users’ eyes and their clicking fingers should be led toward the parts of the screen that yield collaborative contribution. Choice architecture leads people to make decisions based on evaluating choices. You can help encourage people to make their choices with a well presented user interface design.

2. Thorough integration with existing social communication systems will bring collaborators to the party. Your collaborative tool for ideation must be integrated with email. An email generated from a system invitation can bring useful collaborative team members directly to the dialog where they’re needed the most. A twitter feed and a “follow” function integrated with users’ profiles can allow other users to be alerted when topics of interest pop up. Facilitating connectivity with smart phones enables team members to contribute ideas, votes and comments while they’re on the road.

3. The road to ideas is paved with collaboration. A frequent path to getting users to collaborate is to post a tote board of the most contributions. Surprisingly this can be counter intuitive. The average user will see the list of the top contributors and figure they’ll never be able to get to the top. A simple solution exists: reset the list weekly. This provides an even playing field, constantly encouraging users to contribute. Most users will contribute for the sheer thrill of watching their cohorts contribute to their idea.

4. A frequent motivator for contributions of ideas is to hold an idea contest. But social behaviors tell us this too may be counter intuitive. If you hold a 90 day contest, most of your smart people (and best ideators!) will hold back until day 89 for fear someone else will take their idea. and add a small nuanced change to win the contest. The real goal is collaboration. A contest frequently causes a rush of ideas someone has to manually filter. Instead bonus people on their collaborative activity.

5. Picking the right people to be the initial users and then selecting the folks you want to target as those who will fulfill organic growth is a key element to success. If you pick the right people (early adopter types), they will WANT to contribute. They probably know others they can invite to join the dialogs. This promotes the “bottom up” nature of successful collaborative systems.

6. When you challenge your users you should be asking the right people at the right time. A good idea management collaborative system will allow you to assemble users into groups or teams. This way some groups can have ongoing ideation sessions only they will be interested in (perhaps a group of scientists who don’t normally speak but all share an interest in “carbon bonding”; or a group of IT people who need to solve problems unique to data processing architectures). Having these designated groups can also allow you, with a versatile innovation system, to designate who gets asked first for ideas, what group of experts conducts a SWOT analysis on the best of them, and then what financial people or other discipline do the feasibility study on the very best idea. Or you might want to ask your customers first for their new product ideas (and good security keeps them in this one challenge only) then bring it in house for a group of engineers or marketers to evaluate and collaborate on the idea. The point is when you have a system allowing you to set up teams, you get that much more control via social science on generating ideas. And that means more and better ideas get contributed.

7. Sometimes you just need an expert. A good collaborative system will suggest the right person at the right time when a group is stuck. The team working on the idea may not know the expert. The expert might work in a different division in a different time zone. The idea management system should be able to observe users’ behavior and based on their activity suggest experts when various topics are up for discussion. The user community working on the idea at hand can still invite whomever they want into the conversation, but it certainly is an advantage to have the system suggest an expert.

8. You need to have the information you need when you need it. When people collaborate on a challenge to come up with ideas, sometimes they don’t have ideas per se. But users do sometimes have information valuable to the generation of ideas by others. Maybe a user knows of an event coming up that discusses this topic, or a link to an article of what the competition is doing. Maybe they know of an industry journal covering the subject. The idea management system needs to be just as much of a knowledge management system whereby users can post information useful to the imagination of other ideators and therefore to the generation of ideas.

9. It is great to have organizational engagement, everyone collaborating together. But strategic guidance through the use of appealing Challenges is the way to get ideas in the areas in which the organization hopes to accomplish great things. This is where “radical or “breakthrough” ideas come from. Without Challenges your system will likely produce only incremental innovation. Unsolicited ideas can be great (with rapid revenue capture that may end up paying for the idea management system) but if you want to do things differently you need a system that supports Challenges. Knowing your user community and what will appeal to them, you can assemble Challenges that excite the interests of users’ imaginations.

10. A good collaborative ideation system generates a ton of data. The periodic assessment of the analytics the system generates can yield valuable, actionable information. Perhaps you discover contributions are coming more from one discipline than others. Maybe only marketers are making contributions and very few engineers. This discovery can engender a Challenge that appeals to the users from inhibited disciplines. An innovation manager can then push out a Challenge to everyone and the engineers will be anxious to contribute.

The answer to how to get users to contribute ideas is getting them to collaborate. People collaborate when you appeal to their intellectual curiosity and reach them via the communications media they use. The gathering of ideas is about social science as much as anything else. If you do it right, with the right software, supported by the right expert team you’ll end up with a productive environment. And you’ll end up with LOTS of good ideas.

Ron Shulkin is Vice President of the Americas for CogniStreamer®, an innovation management system. You can learn more about CogniStreamer here http://bit.ly/ac3x60

Ron manages The Idea Management Group on LinkedIn (Join Here) http://bit.ly/dvsYWD . He has written extensively on Idea Management (Read Here) http://bit.ly/b2ZEgU . If you search on “Shulkin” here at the FEI blog web site, you’ll find numerous entries on idea management systems.

CogniStreamer® is used as the backbone for many companies’ culture of innovation. It is the idea collaborative tool to generate ideas. CogniStreamer is both an innovation knowledge management and idea management software tool, available both SaaS and behind clients’ firewalls. It is an open innovation and collaboration platform where internal colleagues and external partner companies or knowledge centers join forces to create, develop and assess innovative ideas within strategically selected areas. The CogniStreamer® portal is an ideal collaborative platform that invites users to actively build a strong innovation portfolio. In addition it provides a powerful resource for internal and external knowledge sharing. The CogniStreamer® framework is used by industry leaders such as Philip Morris International, Vesuvius, Atlas Copco, Bekaert, BPost, Case New Holland, Cytec, Imec, Picanol and ThyssenKrupp. CogniStreamer® represents the best use of adaptive collaborative technology such to harness human skill, ingenuity and intelligence. Plus it supported by a team of experts who have built best practices and lend guidance based on practical experience.

How "Good Stress" Breeds Creativity and Innovation

There are some who believe stress is a bad thing when it comes to creativity and innovation. However, those of us in the trenches know a little "good stress" can actually help boost creativity and innovation. So, what is the difference between good stress and bad stress? When asked if people want the good news first or the bad news first, most choose the bad news, so here goes. Bad stress includes time pressure and organizational impediments, like political problems, harsh criticism of new ideas, and emphasis on the status quo. I'm sure many of you have "been there, done that." Researcher Theresa Amabile, has spent much of her career studying time pressure and organizational impediments. If you're interested, check out Time Pressure and Creativity: Why Time is Not on Your Side. Now for the good news, stress can also be positively linked to creativity and innovation.

Psychologist Mihaly CsikszCentmihalyi's book Flow documents this phenomena. One of my favorite excerpts in the book speaks to the benefits of good stress. It states, "Contrary to what we usually believe, moments like these, the best moments of our lives, are not the passive, receptive, relaxing times - to attain them. The best moments usually occur when a person's body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile."

For me, CsikszCentmihalyi's could not have captured the essence of good stress any better. As I think back on life's accomplishments and achievements, I am stricken by how far I was stretched, how at times the task at hand felt utterly impossible, yet how attaining the goal felt better than anything that had come before. Athletes, scientists, songwriters all report these types of experiences. And, you may have experienced them as well.

These experiences are referred to as flow, or as "CsikszCentmihalyi said, "the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable people will do it even at great cost, for the sheer sake of doing it."

I've been fortunate to have experienced flow in my professional and personal life and look forward to many, many more moments. For me, moments of flow come when I'm pushing myself to do something that hasn't been done before. That's where creativity and innovation come into play. Nearly all of my experiences revolve around creativity and innovation.

To invite good stress and flow into your life is as simple as challenging yourself. There are plenty of opportunities to stretch, grow, and expand ourselves. It's just a matter of which, if any, you choose to pursue.

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Wednesday, August 17, 2011

Keynote Spotlight: Jaya Kumar (PepsiCo) on Transformation

Jaya Kumar, is President of the Global Nutrition Group at PepsiCo, "the entity dedicated to driving the global growth of PepsiCo’s nutritious food and beverage businesses from $10B to $30B by 2020.


As President of GNG, Mr. Kumar directs a global team of nutrition platform leaders, innovation, branding, customer and partnership experts strategically focused on delivering business growth by delivering good nutrition to markets around the world around four key category areas: fruits and vegetables, whole grains, functional nutrition and dairy.

The portfolio of global brands under Mr. Kumar’s direction include Tropicana, Quaker, Lebedyansky, Naked, Alvalle and the recently acquired food and beverage business, Wimm-Bill-Dann (WBD) in Russia among others."

So how does one achieve transformational growth at a global company that already has $63 billion in sales and over 285,000 employees?

At the Back End of Innovation Conference taking place on October 17-19, 2011 in San Diego, California, Jaya Kumar will present Developing a New Model for Innovation and Growth, where he will discuss how the team he leads is creating a new global constant for innovation and growth.

For an in-depth description of his session at the Back End of Innovation Conference:


Download the brochure here or

visit www.backendofiinovation.com for more information.




Tuesday, August 9, 2011

$300 Off Future Trends Conference. This Week Only.

Can you believe these stats?
The Number of Americans that check their SOCIAL MEDIA profiles daily: 46 Million
The Number of Americans that use SOCIAL GAMING: 61.9 Million
The Number of MOBILE phones in use in the world: 4 Billion

Before you can finish reading this post, these statistics will have grown exponentially. Trends drive consumers, and consumers drive sales. So how can you utilize each of these mediums to form meaningful relationships with your consumers that ultimately grow your business?
Future Trends brings you a full day Summit "The New Social Currency: Engage in the Relationship Economy", exploring mobile, gaming, social media, and technology.

SOCIAL MEDIA
• Consumer Connections: Social Engagement Refined Utilizing Games, Interactive Participation with Facebook and Apps; Successful Strategies that Attract and Retain Consumers
Mary M. Rodgers, Director of Communications, CUSINART AND WARING
TECH & MOBILE
• Personal Health and Well Being: Ecosystem and Systems Thinking in a Connected World of Empathy
Rajesh G. Mishra MD, PhD, Vice President Research & Development, GLAXOSMITHKLINE CONSUMER HEALTHCARE
GAMING
• Legend in Your Living Room! Trends in Total Transmedia Entertainment Experience Adrienne Allen, Creative and User Experience Lead, XBOX LIVE

Download the brochure to see other sessions and session descriptions.

Plus, speakers from Unilever, Aveda, Philips Consumer Lifestyle, Hallmark Cards, PepsiCo, Kraft Foods, Wyndham Worldwide, Intercontinental Hotels Group, HP, General Motors, Faurecia, UHG, EMD Chemicals, Merck, GlaxoSmithKlein Consumer Healthcare, Target, Westfield, Junior Win Team, New Think, Pulp Inc, Coolhunting.com, Kimberly Clark, and Firmenich Perfumery will share personal and professional stories that will give you the inspiration to make positive change. Download the brochure to find out how the speakers' stories will impact you.

Whether this will be your first time or you are a veteran attendee, you will have an experience incomparable to any previous events you have attended. We hope you will join your community of trend spotters, corporate thinkers, and news makers at the Gansevoort this October in Miami. Register now as a reader of this blog with code FEI2011blog by this Friday, August 12th & save 15% off the standard registration rate. Register here.

We look forward to seeing you this October in Miami!
The Future Trends Event Team

Visit the Future Trends webpage for more details
Follow us on Twitter
Become a fan on Facebook

Monday, August 8, 2011

Free Live Webinar: Mobilizing Your Innovation Army

Too much of the time the innovation conversation focuses on whether someone is innovative or not. We waste far too much time focusing on how people can become more innovative instead of stopping to think about the possibility that everyone is innovative in their own way.

The lone innovator myth needs to die.

Innovation is a team sport, and in this webinar we will take a look at how to engage your entire workforce in the innovation process by leveraging The Nine Innovation Roles to harness the different unique innovation capabilities that we all possess. We are all innovative in our own ways, and The Nine Innovation Roles help you evaluate your current workforce and provide insight into how to mobilize an innovation army.

In this webinar, you'll learn:
• The importance of building a common language of innovation
• How to destroy the lone innovator myth
• Ways to use The Nine Innovation Roles
• Why big innovations often start small
• How everyone can make a difference for innovation

Space is limited! 




Webinar: Mobilizing Your Innovation Army
Date: Wednesday, September 7, 2011
Time: 12:00 PM - 1:00 PM EDT
Presenter: Braden Kelley (@innovate), Author, Stoking Your Innovation Bonfire
Hashtag: #InnovateArmy
R.S.V.P. & Share on Facebook: www.facebook.com/BEI
Technical requirements:
PC Users: Windows® 7, Vista, XP or 2003 Server
Mac Users: Mac OS® X 10.5 or newer



Braden Kelley is the founder of Business Strategy Innovation, a company focused on helping organizations make innovation a deep, embedded capability.

He is also a co-founder of the world’s most popular innovation community  - InnovationExcellence.com.


The Mobilizing Your Innovation Army Live Webinar is a precursor to the upcoming Back End of Innovation conference on October 17-18 2011, in La Jolla, CA, and will be led by Valerie Russo.

Valerie M. Russo is a Senior Social Media Strategist at IIR USAwith a technology, anthropology, marketing and publishing business acumen. She is a published poet and also maintains a literary blog. She may be reached at vrusso@iirusa.com. Follow her @Literanista.

Thursday, August 4, 2011

Return on Innovation: Planning, Defining and Measuring Success

Back End of Innovation brings together leaders from Wachovia, Nike, Equifax, Pitney Bowes and Medrad to share real stories on how they are proving their Return on Innovation.

During the Return on Innovation Summit you will hear how these industry leaders are increasing speed to market, accelerating disruptive growth and innovation, and measuring the ROI of their innovation efforts.

Featured sessions include:

Product Development Execution to Increase Speed to Marketing
- Douglas Powell, Senior Vice President, Business Integration Team, Wachovia, a Wells Fargo Company

Utilizing Strategic Investments and Partnerships as a Tool to Access Disruptive and Sustainable Technologies
- Avi Sahi, Partner, Sustainable Business & Innovation Lab, Nike Inc.

Establishing, Measuring, and Achieving Innovation Revenue Goals from NPI (New Product Innovation)
- Chris Colson, Vice President, Capital Markets and Mortgage, Equifax

The Art of Measuring the ROI of Open Innovation: A Pitney Bowes Case Study
- Allison Dahl, Community & Communications Manager, Employee Innovation Program, Pitney Bowes

Metrics for Innovation: Measuring the Future
- Donald DeLauder, Executive Director, Corporate Innovation, MEDRAD

Download the conference brochure for full session descriptions or visit our website for more information.

Mention BEI11LINK5 and Save 15% off the standard & onsite registration rate.

Tuesday, August 2, 2011

Forward Focus: Grant McCracken on Corporations & Culture


In a starred review from Publisher's Weekly, Grant McCracken's book Chief Culture Officer is described as "enlightening and entertaining reading." The book "argues that every company needs a chief cultural officer to anticipate cultural trends rather than passively waiting and reacting. CCOs should have the ability to process massive amounts of data and spot crucial developments among an array of possibilities; they will be able to see the future coming, no matter which industry they serve, and create value for shareholders, move product, create profit and increase the bottom line."

It is this sentiment that makes McCracken, a research affiliate at Convergence Culture Consortium at MIT, a perfect featured speaker for the Future Trends 2011 conference. Chief Culture Officer was named one of the best Innovation books of the year by BusinessWeek one of the best Big Idea books of the year by CEO Read, and recommended by Harvard Business Review.

For this week's "Forward Focus," take a look at the clip below from The Agenda with Steve Paikin where Grant McCracken discusses why companies should employ a Chief Culture Officer to remain cutting edge.


McCracken will be presenting "Fast Moving Culture Trends Vs. Slow Moving Trends" on Wednesday October 5th, 2011 at Future Trends. To learn more, download the brochure. Readers of our blog save 15% off the standard registration rate with code FEI2011blog. Register here.

Stay in touch with Future Trends, join our LinkedIn Community, follow us on Twitter or become a fan on Facebook for updates on the conference, discounts and industry news.

Improving the Front and Back End of the Innovation Process

Achieving innovative products and services in a context of rapidly changing customer needs and constantly shifting markets is challenging. In particular, two activities are very beneficial to overall results: expanding the front end and tightening the back end of the innovation process.

Expanding the front end
Organizations have tackled innovation issues by focusing their attention to the front end of the process. To create stellar products and services, organizations must expand the innovation funnel to include insight from a multitude of sources and channels.

Anyone who spends even just a small amount of time on social networking sites is fully aware that individuals are not just using the social web to share ideas. They are also using these communication channels as customer service outlets to get answers to issues they are experiencing with a product or service, disseminate their experiences and feelings towards a brand to the masses, or simply to get answers to their questions about product functionality. Regardless of the need or method used to engage and dialogue, customers are sharing a wealth of knowledge and insight potentially valuable to organizations looking to enhance their innovation process.


To fully leverage this wealth of information, organizations need an efficient front end strategy coupled with social technology tools that capture and organize customer insights. This enables organization members to engage, respond and clarify inquiries or support requests from a multitude of channels such as the social web, company feedback portals, online help desks, and of course, more traditional communication methods like email, telephone, polls and surveys.

Tightening the back end
Once ideas are captured from an expanded front end, people often ask: Now what? How does one systematically make sense of everything?

In product development, ideas must be sorted, screened and aligned with business strategy so that those with potential can be further tested and used to create, produce and launch profitable customer-driven products and services.

To accomplish this, the use of social business applications capable of tightly integrating all product development activities which permits the bi-directional flow of information from one stage of development to another, are required. This means that insight gathered in the early ideation stages are linked to product and service requirements which can then be further developed and turned into tasks to be implemented. It is important to note that for the process to get the requisite results, these tools must also promote collaboration and communication across all involved stakeholders both inside and outside the organization. Finally, these tools must also include robust analysis capabilities that allow for the selection and prioritization of the best customer input that aligns with corporate goals and product road maps.

With a well-articulated strategy for innovation, the right combination of seamlessly integrated technology tools, full traceability and visibility of actions throughout the product development process, great ideas will not fall through the cracks. From an expanded front end through to a tightened back end process, many more ideas can be successfully commercialized, allowing for sustained organic growth, especially during difficult market conditions.

About the Author:

Catherine Constantinides is a marketing associate with OneDesk Inc, a market leader in the social product development industry. She is a also a regular blogger on their OneDesk Blog. You can find out more about OneDesk at www.onedesk.com.

Monday, August 1, 2011

OFFICIAL CALL FOR PRESENTERS: Front End of Innovation Europe 2012

We are currently seeking presenters for the 6th Annual Front End of Innovation Europe on 27-29 February, 2012.

Due to the high volume of submissions, we suggest you to submit your proposal early and no later than 5th of August, 2011 to Kelly Schram, Conference Director. To submit your proposal, please email kschram@iirusa.com. Speakers receive FREE admission to the entire 3-day conference as well as any pre-conference activity.

We are currently looking for client-side case studies ONLY (for consultants, vendors, and solutions providers, please see additional information below*) on the following key content areas:

INVOLVE EVERYONE: Make Open innovation & External Collaboration Work
DESIGN INNOVATION: Incorporate Design at the Front End
ENHANCE VALUE: Expanding Beyond your Core Business
FAIL FORWARD: Create a Culture of Continuous Learning
INNOVATE SMARTER: Strategy, Metrics & Measurement
SOCIAL MEDIA: For Innovation and Product Development
FUTURE TRENDS: Identify What's Next and What Matters

What are we looking for? Preference will be given to sessions that focus on:

• Cutting-edge concepts and advanced thinking
• The 'how to' (rather than the 'why')
• Unique and interactive presentations
• Corporate Case Studies
• Collaborative Panels and Roundtables

Who are we looking for?

• Senior Level Innovation Practitioners From All Industries
• Innovation Champions
• Inventors
• Trend Experts
• Design Experts
• Authors with NEW publications
• Industry Specialists
• Venture Capitalists
• External Innovation Managers
• Breakthrough Small and Medium Growth Organizations

*SPONSORSHIP & EXHIBIT OPPORTUNITIES:
If you are interested in sponsorship or exhibit opportunities please contact Dave Borrok, Senior Global Business Development Manager at dborrok@iirusa.com and cc kschram@iirusa.com

CALL FOR PRESENTERS:

For consideration, please e-mail kschram@iirusa.com with the following information by 5 August, 2011:
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and e-mail
• Title and objective of presentation
• Please indicate which topic you plan to address and indicate what is NEW about the presentation
• Summary of the talk
• What the audience will gain from your presentation (3-5 key "take-aways")

For more information about the 2011 Front End of Innovation Europe Conference, click here.

Past Speakers include:


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