Wednesday, December 14, 2011

Philips, IBM, Rabobank, BBVA Leverage Social Media for Innovation & Product Development

Are you utilizing internal social media to drive idea generation from within the company? 

Are you leveraging social media to source great ideas from the outside?

The Front End of Innovation EMEA, taking place 27-29 February in Zurich, Switzerland, has a brand new Full Day Summit on Social Media: The Intersection of Customer and Web 2.0. It’s time you start getting real value from social media – but how do you define its value?

Download the conference brochure.

Join us for this full day intensive, featuring…

 • The Social Media Experience:
New Barriers are Fading Floris Regouin, Social Media Strategist, Philips Consumer Lifecycle

 • Participatory Service Networks:
The Shift to Distributed Value Co-Creation and Exchange Tini Reiter, Innovation & Change Manager, Observatory, BBVA

 • A Culture Based on Trust, Not Control:
Using the Power of the Crowds Maarten Korz, Innovation Manager, Rabobank

 • Social Media, Innovation, Digital Re-Invention & Evolution:
From ME to WE – YOU to ME Dinis Guarda, Founder & Director,, Guest Lecturer, Copenhagen Business School

 • The Socially Synergistic Enterprise:
Balancing Internal and External Collaboration to Improve Innovation Marcel Baron, Senior Marketing Manager, innovation Marketing, IBM

Join the top innovation, R&D, engineering, product design, and usability experts at the EMEA’s leading innovation conference. In addition to social media’s role in innovation, we will focus on: disruptive innovation, megatrends and technology, reverse innovation, making innovation repeatable, storytelling, design integration, open innovation and partnerships, mass collaboration, and much more.

PLUS! You will hear inspiring and motivating keynote presentations from: BMW, Procter & Gamble, Mars Petcare, Alessi, Novartis, Henkel, The KaosPilots, and the Author of Business Model Generation

Visit the website for more information.

Please mention your priority code when registering:
save 15% off the standard and onsite rate.

To Register:
Call: +1.941.554.3500

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