Wednesday, July 20, 2011

Forward Focus Podcast Series: Scott Trowbridge of Disney Imagineering


When you go to work, are you looking forward to another day of making dreams become reality? Scott Trowbridge, Vice President of Creative and Research & Development at Walt Disney Imagineering is.

I recently had the pleasure of interviewing Scott for the debut podcast of our 2011 Forward Focus Podcast Series. When asked what his dream project to get to work on would be, Trowbridge responded, "Every project we do is a dream project, because that is what we're in the business of doing: making dreams come true."

Trowbridge also described Disney Imagineering as "constantly looking at ways to invent the Future for our customer." Following in the footsteps of innovator Walt Disney, the team at Disney Imagineering starts every day with a challenge to figure out "what are the cool new things that we can use to be proxies for magic."

To learn more about the ways that Disney Imagineering meets the challenges of evolving technology and customer trends, listen to the podcast here.

Scott Trowbridge will be presenting "Imagine(er) It: Creativity in Innovation/Research and Development" this October at the Future Trends 2011 conference. Want to hear one of the minds behind Imagineering's Blue Sky Studio, the Disney creative think tank that develops new concepts and experiences that may not be seen for five to 10 years? Register today. Save 15% off the standard rate as a reader of our blog with code FEI2011blog.

To learn more, download the brochure here.

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Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.

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