Wednesday, July 27, 2011

PepsiCo President talks Leadership at Back End of Innovation

Making innovation an "all the time, everywhere" capability is fundamentally a leadership challenge - it's something that absolutely has to be driven from the top.

We invite you to join us at BEI 2011: Back End of Innovation, October 17-19, 2011, for an intensive dive into Leadership & Organizational Structure. Get the insights and tools you need to shape your corporate direction by embedding the innovation process into every part of the culture.

Step 1- KEYNOTE: Jaya Kumar, President, Global Nutrition Group, PepsiCo delivers a Keynote Presentation: Developing a New Model for Innovation and Growth.

Step 2- Get Hands On: Rowan Gibson, Author, Innovation to the Core, leads a collaborative exercises on Leadership & Structure.

Step 3- CHOOSE YOUR FORMAT: Unique breakout sessions provide you with the opportunity to explore the topic in greater detail via varied learning formats.

FIRESTARTER FORMAT: Creating and Operating a Successful R&D Subculture: The Combination of People and Skills to Deliver Sustained Output
- Matt Calman, Senior Vice President, R&D Executive, Bank of America
Making Innovation Part of Your Organization's DNA
- Kim McNealy, Director, Consumer Marketing Strategy & Insights, Innovation Catalyst, Intuit

CHAMPION FORMAT: Innovation Ecosystem Behaviors: What Really Matters for Progressive Value Realization (PVR)?
- Rajesh Mishra, Vice President, R&D, GlaxoSmithKline Consumer Healthcare

FISHBOWL FORMAT: From Silos to Structure: Drive Internal Innovation Consistency Across the Enterprise
-Fred van Ommen, Senior Vice President, Innovation, Strategy, Office of the CTO, Philips
- John Geyer, Vice President of Enterprise Management, MetLife
- Casey Burns, Senior Advisor to the Administrator, GSA
- Karen Leeker, Vice President, Innovation, Quality, Solo Cup

Join us this October in San Diego at BEI 2011 as we bring together the best in innovation execution to help you Create a Sustainable Corporate Innovation System.

Register by Aug. 26, 2011 & Save $200 off the standard & onsite rate.
Use Code BEI11LINK3
to register here or call: 888.670.8200 or 941.554.3400. To register via email:

You can begin networking today:
LIKE BEI on Facebook
Join the discussions on LinkedIn
Talk to us @bei_innovation

Forward Focus Podcast Series: Cassandra Lin

What do the letters T.G.I.F. mean to you? To young innovator and 2011 Future Trends Keynote Speaker Cassandra Lin, they stand for Turn Grease Into Fuel, a project she created that takes a step towards waste-free communities. The TGIF project encourages restaurants to donate used cooking grease to be turned into fuel for needy families, is currently working with 104 restaurants and has provided the equivalent of $32,000 worth of energy thus far.

Cassandra joined me recently for the second episode of our 2011 Forward Focus Podcast Series to discuss the project and her other visions for the future. To listen to the podcast, click here.

Cassandra is an Award Winning Community Problem Solver, U.S. delegate at the UNEP Children & Youth Conference, and Creator of Project TGIF. This October she will be presenting "Collaborating Youth to Change the World" at the 2011 Future Trends conference. To learn more, download the brochure here.

Readers of our blog save 15% off the standard registration rate with code FEI2011blog. Register here.

Want to learn more about the TGIF project? Check out their official YouTube video below.

Stay in touch with Future Trends, join our LinkedIn Community, follow us on Twitter or become a fan on Facebook for updates on the conference, discounts and industry news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at

Wednesday, July 20, 2011

Forward Focus Podcast Series: Scott Trowbridge of Disney Imagineering

When you go to work, are you looking forward to another day of making dreams become reality? Scott Trowbridge, Vice President of Creative and Research & Development at Walt Disney Imagineering is.

I recently had the pleasure of interviewing Scott for the debut podcast of our 2011 Forward Focus Podcast Series. When asked what his dream project to get to work on would be, Trowbridge responded, "Every project we do is a dream project, because that is what we're in the business of doing: making dreams come true."

Trowbridge also described Disney Imagineering as "constantly looking at ways to invent the Future for our customer." Following in the footsteps of innovator Walt Disney, the team at Disney Imagineering starts every day with a challenge to figure out "what are the cool new things that we can use to be proxies for magic."

To learn more about the ways that Disney Imagineering meets the challenges of evolving technology and customer trends, listen to the podcast here.

Scott Trowbridge will be presenting "Imagine(er) It: Creativity in Innovation/Research and Development" this October at the Future Trends 2011 conference. Want to hear one of the minds behind Imagineering's Blue Sky Studio, the Disney creative think tank that develops new concepts and experiences that may not be seen for five to 10 years? Register today. Save 15% off the standard rate as a reader of our blog with code FEI2011blog.

To learn more, download the brochure here.

Stay in touch with Future Trends, follow us on Twitter or become a fan on Facebook.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at

Monday, July 18, 2011

A Forbes Study Finds Diversity & Inclusion are Good for Creativity and Innovation

Chances are if you work for a large organization, your company has a diversity and inclusion policy. Organizations around the world are realizing diversity in the workplace is good for business. In fact, a July 2011 Forbes study found, a "diverse set of experiences, perspectives, and backgrounds is crucial to innovation and the development of new ideas. When asked about the relationship between diversity and innovation, a majority of respondents agreed that diversity is crucial to encouraging different perspectives and ideas that foster innovation." While a diverse workforce fosters creativity and innovation, I believe how companies define diversity should be broadened.

Currently, most companies define diversity based on gender, ethnicity, age, or race (see below). However, I believe thinking skills and the way a person solves problems should also be included in the definition of diversity.

What I mean by thinking skills is the way in which a person takes in information, deciphers information, and acts upon information. One common assessment used to determine thinking skills and preferences is the Myers-Briggs Type Indicator (MBTI). By hiring people with diverse thinking skills and preferences, companies can bring new approaches and creativity to innovation efforts. If you've ever worked at a company where everyone thought the same way, you know what I'm getting at. Group think can be a dangerous thing.

Adding different experiences, perspectives, and backgrounds by way of thinking skills can expand the definition of diversity beyond gender, ethnicity, age and race. In my view, this would be a good thing.

Wednesday, July 13, 2011

Save $400 on Future Trends 2011 this Week Only

For over 10 years, your peers have relied on Future Trends for their annual dose of visionary views, practical applications, and change through exchange. FT 2011 continues that tradition, but with some exciting new additions...

NEW Keynote Speakers
• Adrienne Allen, Creative and User Experience Lead, XBOX LIVE
• Josh Rubin, Founder, Editor in Chief, COOLHUNTING.COM
• Scott Trowbridge, VP of Creative and R&D, WALT DISNEY IMAGINEERING
• Grant McCracken, Author, CHIEF CULTURE OFFICER
• Cassandra H. Lin, 10 year old Co-Founder, TGIF (Turn Grease Into Fuel)
• Genevieve Berger, Chief R&D Officer, UNILEVER
• ... and much more.

NEW Full-day summit on Mobile/Gaming/Social Media
• Trends drive consumers, and consumers drive sales. Engage in the new relationship economy with a full day summit that explores mobile, gaming, social media, and technology. (See sessions from UHG, Cusinart, IBM, GSK, Xbox and more HERE)
NEW Full-day TrendTrek around the most cutting edge areas in Miami
• Two of the world's top 10 global Trend Visionaries take you on a Trend Trek as you explore various environments around Miami (think art deco, graffiti, etc) to detect trends in their infancy. (Click HERE for full details)

NEW Hands-On Rapid Vetting Session
• Josh Rubin, found of leads you in rapid vetting collaboration session to discuss key trends that have emerged at the event and discuss how to act on them in your organization.

NEW break-out tracks.
• UNCOVER. TRACK. TRANSLATE. - Sessions are designed around the Tools, the Process and the People you need in place to systematically uncover what the trends are and the techniques for tracking and translating trends.
• INTEGRATE. IMPLEMENT. ACT. - Sessions take a deeper look at what the current trends are, and how to infuse them into your business, products, and brands now.
Check out the full agenda HERE.

NEW buzzworthy location
• Finally, a venue worthy of a conference on trends. The Gansevoort in Miami is the perfect place to get away, and change by view by literally changing your view.

Download the Future Trends brochure to learn more about the event.

Join together with a community of trend spotters, corporate thinkers, and news makers this October. Register by this Friday, July 15th and save $400!

We look forward to seeing you this October in Miami!
The Future Trends Event Team

Visit the Future Trends webpage
Follow us on Twitter
Become a fan on Facebook

Tuesday, July 12, 2011

How to Create a Sustainable Corporate Innovation System

Once ideas are generated, what happens next?
From the producers of FEI: Front End of Innovation, we are excited to present you with the ONE innovation event focused entirely on the EXECUTION.

BEI 2011: Back End of Innovation
October 17-19, 2011 * San Diego, California
Sign up to gain access to the complete brochure.

While FEI has proven that there are no shortages of ideas on the front end, new challenges emerge...

• How do you best optimize the back end of the innovation process?
• How do you build a system to ensure innovation is a repeatable process, rather than a on-off occurrence?
That's where BEI steps in- bringing you insights from the experts on how to move innovation from a trendy buzz-word, to a sustainable competitive advantage, including:
• Innovation Nation
John Kao, Chairman, Institute for Large Scale Innovation, Chair, World Economics Forum's Global Advisory Council on Innovation, Bestselling Author, Innovation Nation: How America is Losing its Innovation Edge, Why it Matters, and What Can We Do To Get It Back
• Developing a New Model for Innovation and Growth
Jaya Kumar, President, Global Nutrition Group, PepsiCo
• Developing and Leading an Approach to Creative, Forward-Looking Collaboration
Debby Hopkins, Chief Innovation Officer, Citi
• Unleash Your Business Culture to Accelerate Innovation
Donna Sturgess, Founding Partner & President, Buyology, Inc., formerly Global Head of Innovation, GlaxoSmithKline, Bestselling Author, Eyeballs Out: How to Step into Another World, Discover New Ideas, and Make Your Business Thrive
• Risky Business - the New Media Age and Innovation
- Charles House, Executive Director, Media X @ Stanford's H-STAR (Human Science and Technology Advanced Research) Instutite, Author, The HP Phenomenon: Innovation and Business Transformation
• Building Capability: Making Innovation a Core Competence
- Rowan Gibson, Author, Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates

Key themes include:

  • Return on Innovation
  • Optimizing the Idea Portfolio
  • Leadership and Organizational Structure
  • Cultures that Value Innovation
  • Partnering for Marketing Success
  • Processes & Tools for Repeatable Innovation

From the most trusted conference brand in innovation, we invite you to our inaugural event, where you'll focus on making things happen.

We hope to see you in California this October.

Register by July 15, 2011 & Save 15% off the standard & onsite rate:

Use priority code: BEI11BLOG1 to Register
Phone:888.670.8200 or 941.554.3400

Tuesday, July 5, 2011

The Global Innovation Index 2011

Switzerland, Sweden and Singapore lead The Global Innovation Index 2011 as #'s 1, 2, and 3 respectively. Interested in seeing how the 125 countries stack up? Read more. Beware, the report is a beefy 381 pages. While I haven't read the entire report cover to cover, I have made it as far as the framework. Here is a synopsis of the measures The Global Innovation Index used to rate each of the countries. Each of the pillars below capture elements of the country's economy that enable innovation.

Innovation Inputs

  1. Institutions
    • Political environment
    • Business environment
    • Regulatory environment
  2. Human Capital and Research
    • Education
    • Tertiary education
    • Research & development
  3. Infrastructure
    • ICT
    • Energy
    • General Infrastructure
  4. Market Sophistication
    • Credit
    • Investment
    • Trade & competition
  5. Business Sophistication
    • Knowledge workers
    • Innovation linkages
    • Knowledge absorption

Innovation Outputs

  1. Scientific Outputs
    • Knowledge creation
    • Knowledge impact
    • Knowledge diffusion
  2. Creative Outputs
    • Creative intangibles
    • Creative goods and services

As someone earned a Master of Science in Creative Studies, what I found most interesting about The Global Innovation Index was the chapter dedicated to creativity and the shout out to readers that "creativity is an important and inseparable factor in the process leading to inventions or innovations." With that said, there's plenty of room for growth in the area of measuring creativity. According to the authors of The Global Innovation Index, measuring creativity poses a challenge when it comes to understanding innovation.

Any PhD candidates out there? Measuring creativity could make a great dissertation!

Friday, July 1, 2011

How Do You Stay Creative? 29 More Ways...

Here, it's the commencement of the Fourth of July weekend, which entails a lot of what makes summer fun: outdoor celebrations, family BBQs, fireworks - in all their splendor, intensity, and glory.

We hope it spurs plenty of fun and also ideas to last all year long!

And if that's not enough, here is another 29 Ways to Stay Creative... Enjoy!


Via To-fu

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