Tuesday, December 7, 2010

Iconoculture Introduces Mindful Matters

C. Engdahl
The Big E of Big E Toys

A blog post by a former colleague of mine, Josh Kimball – the Executive Editor at consumer trends research company Iconoculture – caught my eye this morning. Instead of my own ruminations today, I thought I’d share this one. Looks like Iconoculture has introduced a new macrotrend called Mindful Matters. As Josh Kimball indicates “the idea underpinning this macrotrend is that people are mindfully re-prioritizing what they buy, who they do business with and even how they live.” Might affect the way you do innovation and what you do with innovation. Take a look at the entire post for yourself.

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