Thursday, May 20, 2010

A Letter to the CEO: Let us Innovate!

Nilofer Merchant of BusinessWeek recently called for our corporate leaders to adopt a new way of thinking about growth and innovation in this post. CEOs too often want all members of the organization to innovate but without giving a clear understanding of what matters to the company.

Robert Kaplan, author of The Strategy-Focused Innovation, mentions that only 5% of the company workforce can actually explain in detail what the company strategy is and how their individual efforts can contribute. So my question to you Mr. Leader is how do we make the company more transparent so that employees feel enabled to spread their creativity?

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