Monday, January 18, 2010

FEI Europe Track Spotlight: Meet Customer Demands

This week we're focusing on the Meet Customer Demands track.

User-centric innovation is a proven method to identify the wants and unidentified needs of your customers. VoC and insight driven innovation can generate ideas for significant growth opportunities and high value white space.

This track will cover the futurology of customer demand, how to use future trends as inspiration for innovation as well as techniques to transferring VoC knowledge from the research teams through to commercialization teams.

Some of the companies speaking on this track include Hilti, FrieslandCampina, and Dow Corning Corp just to name a few. Make sure to download the brochure for a complete run-down on topics covered. Hope to see you at the Front End of Innovation Conference in Amsterdam this February!

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